Img Appoint New Director Of Content
IMG has appointed former BT Sport Head of Football Stephen Cook as Director of Content.
Cook will head up IMG Productions’ creative strategy and take a role on new business pitches for the company, while working alongside senior production executives on Premier League Productions and the European Tour. He will also support the company’s rights and distribution operations with the aim of driving revenue to all sides of IMG Media.
Having been at BT Sport since 2012, Cook was part of the channel’s launch and has seen it grow its coverage of the Premier League and FA Cup as well as adding UEFA Champions League and Europa League football from the 2015/16 season. His role there included managing the relationships with the federations and working with BT’s digital team to maximise their rights with successful social media campaigns and the implementation of the BT Sport app.
Previously, Cook was at ESPN, where he spent three years in the role of Executive Producer, working across the broadcaster’s football portfolio, including the 2010 FIFA World Cup and Premier League content for ESPN USA as well as also consulting for the group at the 2014 FIFA World Cup. Prior to that he was Executive Producer with both Setanta Sports and production company Sunset+Vine.
