Img Arena Acquires Ryder Cup Data Rights
IMG ARENA has acquired the data distribution rights to the Ryder Cup in a new partnership with the PGA of America and Ryder Cup Europe.
The tournament will be added to IMG ARENA’s Golf Event Centre, which already includes European Tour events, as well as the PGA Championship, also run by the PGA of America.
The Ryder Cup, which was postponed in 2020, will take place at Whistling Straits in Wisconsin between 21st and 26th September 2021.
The deal will see IMG ARENA package and present the data from the Ryder Cup for sportsbook operators via the Golf Event Centre, working with the organisers and rights holders at the PGA of America and Ryder Cup Europe. The partnership will create a range of real-time, shot-by-shot data, and markets, as well as interactive course visualisations.
The purpose-built sports betting solution is an industry-first product that enables interactive in-play betting on the sport.
“As an iconic sporting showpiece, the addition of the Ryder Cup to the Golf Event Centre cements its status as a must-have product,” said Max Wright, SVP – Commercial, IMG ARENA.
“Sports bettors will be able to enjoy a totally new and unique experience at this year’s event, with a never-seen-before range of data and content to consume as they enjoy a magical three days of action.”
Guy Kinnings, Deputy CEO, European Tour, Ryder Cup Director, and Chief Commercial Officer, said: “The Golf Event Centre offers a new way for fans to enjoy and experience the Ryder Cup, a global event that transcends our sport.
“We have been working closely with IMG ARENA across our European Tour events since 2019 and the inclusion of the Ryder Cup in the Golf Event Centre is the natural next step in that partnership.”
Seth Waugh, CEO, PGA of America, added: “This experience allows fans to engage with our most unique flagship event – the Ryder Cup – in a way that they’ve never been able to before. This is an entirely new avenue to globally reach a world of people, beyond just dedicated golf fans, and importantly to continue the momentum of growing interest in the game from an increasingly diverse fan base.”
IMG ARENA is headquartered in London, and delivers live streaming video and data feeds for more than 45,000 sports events annually, across properties such as the ATP, UFC, European Tour, PGA TOUR, and the FA.
