img Arena Completes Leap Purchase
IMG ARENA has completed the acquisition of Leap Gaming, a provider of virtual games for online mobile and retail markets.
The deal will see sports data and technology supplier IMG ARENA benefit from Leap’s 3D motion capture technology and other products which will be combined with official IP from IMG ARENA’s roster of rightsholder clients.
London-based IMG ARENA claims that the deal will allow it ‘to unlock new revenue streams and provide sportsbooks operators and their consumers with an enhanced portfolio of engaging and varied content.’
With the close of the acquisition, Leap’s CEO Yariv Lissauer and his team of more than 50 will join the IMG ARENA team, with Lissauer becoming Senior Director & General Manager at IMG ARENA.
Freddie Longe, President, IMG ARENA, said,”The addition of Leap Gaming to our sports betting content portfolio will enable us to enhance our offer to sportsbooks and lead the way in shaping the future of sports betting entertainment. We are looking forward to unlocking even more revenue streams and forms of fan engagement for our clients.”
Lissauer, added, “We are delighted to officially become part of IMG ARENA, which has been a stakeholder in, and great partner to Leap for the last four years. We are excited about the culture, product and technology synergies between our companies and teams, and the new opportunities that will arise from combining them.”
Established in 2014, with offices in Malta, Israel, and Ukraine, Leap works with 120 sportsbook operators around the world. IMG ARENA invested in Leap in 2018 and together they have previously launched official virtual sports betting products with NASCAR and EuroLeague.
