Img Arena Partners With Nbl Canada
London-based sports content and technology business IMG ARENA has been named the official data supplier for sports betting for the National Basketball League of Canada (NBL Canada).
The exclusive audio-visual sports betting and data rights deal begins at the start of the 2022/23 season and includes distribution to IMG ARENA’s network of sportsbook brands worldwide.
IMG ARENA, which sits within global sports, fashion, events and media company IMG, will use its ground-breaking technology to enable fans to enjoy real-time data, allowing NBL Canada to grow their reach while also offering sportsbook operators new content.
Audley Stephenson, Vice President of Operations, NBL Canada, said, “This is an important step for NBL Canada as we move into the sports betting realm and it’s an honour to do so with such a respected and experienced partner in this space.”
Mark Wrigley, Rights Director at IMG ARENA, added, “NBL Canada is an established organisation with an exciting brand. We are delighted they have chosen IMG ARENA to work with them on their entry into sports betting and look forward to building a strong relationship to help grow their offering and audience by engaging fans around the world.”
The deal is a continuation of IMG Arena’s links with the sport, after recently announcing an extension of its long-standing partnership with Euroleague Basketball. The firm has also expanded in football this year in being appointed as the official fast betting data partner for 19 European football leagues and 44 competitions.
