Img Extends Basketball Partnership

IMG ARENA, the UK-based sports content and technology business, has extended its partnership with EuroLeague Basketball for streaming rights for the sports betting industry, marking a decade of collaboration between the two companies.

The deal also means IMG will continue to capture live game data from over 500 matches a season. This will include the Turkish Airlines EuroLeague and the 7DAYS EuroCup. IMG ARENA will distribute FastPath Data to hundreds of licensed sportsbook operators around the world.

EuroLeague Basketball’s has seen exponential growth on all audience verticals during the last three seasons, with a 75% growth in TV viewership, over 20% in social media followers and over 25% in on-line viewership. IMG will help it try to engage fan engagement further.

Chief Business Officer of EuroLeague Basketball, Roser Queralto, said, “IMG ARENA is an undisputed leader in the creation, productization and distribution of sports content, and we are delighted not only to renew but bring our collaboration one step further. This is a significant commercial partnership that helps grow the game with thrilling content reaching new audiences and driving fan engagement around the world.”

EVP and Managing Director of IMG ARENA, Freddie Longe, said, “We are delighted to extend our long-standing partnership with EuroLeague Basketball, one of the world’s leading basketball leagues. With its global footprint and loyal fan-base, EuroLeague Basketball is an essential part of the sports betting eco-system. Our renewed partnership demonstrates the commercial confidence on both sides and establishes a renewed platform for even greater success and innovation.”

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