Img Media Wins US Open TV Rights Brief

The US Tennis Association (USTA) has appointed IMG Media on a TV consultancy basis over sales of media rights to the US Open in several non-US territories including the UK.

The appointment covers the four-year period from 2013-2016, and comes following a process in which the USTA interviewed several agencies.

Under the terms of the new agreement, IMG Media will represent the USTA in its television negotiations in Europe, the Middle East, Australia, New Zealand and Asia (excluding Japan).

The 2010 US Open was seen in more than 180 countries and received more than 40,000 hours of national and international television coverage.

The USTA will work with current US Open television consultant Lagardere through this year as well as on a number of additional outside projects.

Sky Sports holds the existing TV rights contract to broadcast the US Open in the UK.