Img Named Ascot Licensing Representative

IMG has been appointed by Ascot Racecourse as its worldwide licensing representative. The multi-year agreement will see IMG manage on-site retailing from 2017, with a range of products such as bags, leather goods, home ware, stationary and memorabilia.

IMG will oversee the licensing portfolio at the Berkshire racecourse and for QIPCO British Champions Day, hosted at Ascot.

Juliet Slot, commercial director, Ascot, said: “Following a long and in-depth project to define, develop and relaunch our brand, we are excited to take the natural next step of carefully developing a licensing programme to reflect our heritage and position on the world stage.

“We believe our world class sporting heritage, royal association and strong fashion links will help us to create a unique, elegant and vibrant lifestyle portfolio.”  

Simon Gresswell, vice president of licensing, IMG, said: “Our aim is to implement licensing activity and on site retailing for both the Ascot and Royal Ascot brands, which appropriately reflect the style, history, pageantry and unique sense of occasion that the Ascot experience evokes.”

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