Img Strengthens Channel 4 Partnership
Sports, events and media business IMG will produce Channel 4’s coverage of England men’s UEFA Nations League matches, European Qualifiers, and international friendlies for the next two years.
Under the new agreement, IMG will produce the live match feed and highlights show for Channel 4’s remaining 14 games throughout 2023 and 2024, starting with England’s European Qualifier against defending champions Italy on Thursday 23rd March.
This is an expansion on the six UEFA Nations League fixtures broadcast on the channel last year.
IMG will also deliver UEFA’s regular magazine show to partners, alongside digital and social content for Channel 4’s digital division 4Studios.
This builds on IMG’s relationship with the broadcaster. The company also produces Channel 4’s live coverage of the Betfred Super League rugby, which is being shown on free-to-air television for the first time in the competition’s 26-year history.
Pete Andrews, Channel 4’s Head of Sport, commented, “At Channel 4 we’re really excited to be showing the next 14 England matches terrestrial television for the next two years. The Euro 2024 campaign starts here, live and free on Channel 4. We can’t wait to start working on these new matches with IMG, who presented really exciting proposals for the coverage.”
Barney Francis, Executive Vice President and Head of Global Production at IMG, added, “We’re thrilled to be expanding our production partnership with Channel 4 and helping to bring their distinctive and innovative tone to live sports.
“We’ve built a reputation as best-in-class for our football production, working with partners and broadcasters to deliver premium coverage to fans around the globe from our world-leading production hub.”
The new agreement strengthens IMG’s football production portfolio, which includes the FIFA World Cup, the Africa Cup of Nations (AFCON), the English Football League highlights show for ITV, and UEFA Champions League coverage for US network, CBS. IMG is also the Premier League’s international production partner.
Image: Shutterstock
