Img Tasked With Finding Home Nations Sponsors

IMG has been appointed jointly by the Football Associations of Northern Ireland, Scotland and Wales to find a headline partner for all three FA’s.

The four-and-a-half-year deal encompasses both the men’s and women’s national teams, the Under-21 and youth teams of the home nation countries.

The partnership term will run from the new 2018 UEFA Nations League, which is replacing the international friendlies calendar of fixtures, through qualifying and the finals of the UEFA Euro 2020 tournament, as well as the qualifiers and finals of the FIFA World Cup 2022 in Qatar.

Among the brand assets are player and national team manager appearances; brand awareness though perimeter advertising at home games, training grounds and media events; experiential activation; hospitality and tickets; branding on training and leisure wear; digital awareness through websites and databases; and access to social media channels for each of the associations.

Michael Mellor, SVP, football, IMG Media, said: “This is an attractive package and represents a unique opportunity for a partner to contribute to a positive national spirit in each of the three countries, while also generating value through the unified brand image for the fans, media partners and associations.

“It’s a real opportunity for a brand to embed itself in football culture and develop a lasting relationship within each community.”

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