Incrowd Announce Two Senior Hires
InCrowd has announced two new senior hires, as Alexandra Kyrke-Smith and Abigail Cockayne both join from sports marketing agency Goodform.
Kyrke-Smith – a Sport Industry NextGen Leader – joins as Audience Strategy Director, having previously held the roles of Strategy Director and Head of Research & Insight at Goodform, where she developed data-led ticket sales strategies for events including the Birmingham 2022 Commonwealth Games and Rugby League World Cup 2021.
She also oversaw major data and research projects for the likes of the Rugby World Cup 2015, the EFL, The British & Irish Lions and notably for Formula 1 on its Fan Voice project, which was shortlisted for the Data and Business Impact Award, in association with Sportradar, at the Sport Industry Awards 2020.
At InCrowd she will be responsible for the strategic direction of the company’s data division, managing a team of data analysts & scientists and taking lead on the delivery of audience-focused consultancy projects for clients.
“I’m delighted to be joining the team at InCrowd at a time when data and digital transformation couldn’t be more important for sports organisations,” said Kyrke-Smith.
“Working alongside a dynamic and talented team, I’m looking forward to elevating the role played by data and insight in informing strategy and driving revenue for our customers, and delivering great experiences for their fans.”
Meanwhile, Abigail Cockayne also joins from Goodform as Commercial Account Director, having led teams working closely with organisations such as Formula E, the World Athletics Championships and various Premier League football clubs. Most recently she has managed relationships with Birmingham 2022 Commonwealth Games and Rugby League World Cup 2021 in building and activating data insight and digital solutions aligned to the respective ticketing & data strategies.
In her role at InCrowd, Cockayne will manage the commercial relationship with key accounts, acting as advisory and consultative support to customers.
“I am thrilled to join InCrowd and continue the development of key relationships and data solutions for clients,” she said.
“I’m looking forward to working with the team to use data and technology to bring fans closer to their sport, whilst driving innovation to identify new opportunities and ways to overcome challenges in these ever-changing times for clients.”
The news comes after InCrowd announced the appointment of former Goodform Managing Director Michael Jones as Chief Operating Officer.
