Indesit Signs Deal With Arsenal FC

Arsenal Football Club has announced a new partnership with home appliance manufacturer Indesit after signing a new three-year deal.

Indesit, which is based in Italy, has signed a multi-million pound deal to work with Arsenal to help drive its business in the UK and throughout Europe.

Tom Fox, Arsenal’s chief commercial officer, said: ‘The Arsenal name is known and recognised around the world. It is synonymous with an attractive style of play, a youthful team, innovation, tradition and winning’.

‘These values are immensely powerful for our partners and provide them with a platform to both differentiate their brands and connect them on a meaningful level to our fans and potential fans around the world’.

‘The more we understood about Indesit’s approach to the market, their company values and plans for growth, the more we both realised how a relationship with Arsenal could benefit both parties’.

The partnership between Arsenal and Indesit officially starts from the beginning of next season, at the first day of the Emirates Cup on Saturday 30th July 2011.

Indesit brand marketing director, Marco Rota added: ‘Arsenal Football Club has values linked to our brand, which is why we are particularly happy to sign an agreement with a partner with so much popularity, not only in the UK but all over Europe too’.

‘Arsenal is one of the greatest football teams in the world and we’re looking forward to enjoying a successful partnership together’.