Indian Firm Signs Up As World Cup Sponsor
FIFA has unveiled IT services provider Satyam as a World Cup sponsor for the 2010 and 2014 tournaments – the first Indian company to sign up to a FIFA sponsorship package.
The deal awards Satyam global rights for the 2010 FIFA World Cup in South Africa, the 2014 FIFA World Cup in Brazil and the two FIFA Confederations Cups which fall within the 2007-2014 period.
As the official IT services provider to the 2010 and 2014 FIFA World Cups, Satyam, which already enjoys a business relationship with FIFA, will play a crucial role in developing the core IT event management system for FIFA and its service partner for IT, accommodation and hospitality – MATCH AG, as well as local organising committees during the next seven years.
Satyam is the fourth company – after Anheuser-Busch, McDonald’s and MTN – to join the proposed six-member FIFA World Cup sponsor line-up under FIFA’s commercial hierarchy, which comprises six FIFA partners, six FIFA World Cup sponsors and six national supporters.
FIFA has already signed contracts with adidas, Hyundai, Sony, Coca-Cola, Visa and Emirates Airline as FIFA partners.
