Industry Shorts: Adidas, The Players, BBC
Adidas golfers at THE PLAYERS Championship will wear apparel and footwear made from what the company is calling ‘upcycled’ plastic waste, in a golfing first.
The brand says that the sustainable collection is made from its new PRIMEBLUE material, a range made in part with Parley Ocean Plastic
The golf collection will be more publicly available beyond the professionals who will wear it at TPC Sawgrass, and will feature two polo shirts and shorts for men, as well as a sleeveless polo and skort for women.
The BBC says that 17.7 million viewers have tuned into its live TV coverage of the Guinness Six Nations as it releases figures after the penultimate weekend of the tournament.
Two of the three final week fixtures have been postponed, with France’s home game against Ireland in Paris the latest match to be called off, following Italy’s home game versus England in Rome. One additional fourth-matchday fixture, Ireland v Italy, was also unable to take place in order to stem the spread of the coronavirus outbreak.
The BBC says that England’s Calcutta Cup game against Scotland on 8th February drew a peak audience of 8.4 million, while Wales v France on 22nd February peaked at 6.2 million – the highest audience for a non-England game on the BBC since 2017.
The Coral Challenge Cup sixth round draw is set to take place in New York, with the event to be staged on Monday 16th March.
The RFL says that negotiations for New York Rugby League to enter the tournament at the first round stage in 2021 are at an advanced stage.
The sixth round sees the entry of eight Super League heavyweights into the competition, including 2019 winners Warrington Wolves.
ParalympicsGB has announced engineering firm Sir Robert McAlpine as an Official Partner ahead of the Tokyo 2020 Paralympic Games.
The family-owned business has close links with sport, having been involved in the construction of a number of stadiums around the UK, and was the main contractor behind the London 2012 Olympic Stadium – which delivered some of ParalympicsGB’s most memorable moments.
Waste management company Powerday has partnered with GB Boxing.
The agreement coincides with the Boxing Road to Tokyo Olympic Qualifier, which will take place at London’s Copper Box Arena from 14th to 24th March.
The agreement complements the brand’s long-standing presence in the sport, which has seen it contribute more than £14 million to London-based boxing clubs and grassroots projects over the past five years.
