Industry Shorts: Amazon Prime, Saudi Arabia
Amazon has confirmed that last week’s Premier League football coverage generated record UK sign-ups for its Prime subscription service on both the Tuesday and Wednesday nights of its coverage.
The online retailer streamed ten Premier League games, involving all 20 teams, during the week and will broadcast ten more over the league’s busy Christmas period with nine games on Boxing Day and one on 27th December.
Saudi Arabia will host its first world ranking snooker event when the 2020 Masters is held in the country.
A ten-year deal was signed with World Snooker, and will see the Saudi Arabia Snooker Masters take place in Riyadh from 4-10th October next year. The event will have a £2.5 prize fund, with the winner earning £500,000.
World Rugby has announced global health service organisation Cigna as the Official Wellness Partner of the HSBC World Rugby Sevens Series.
The brand has been a partner of the Hong Kong Sevens since 2015, but will become a global partner with the aim of raising awareness of how sport can have a positive impact on both mental and physical wellbeing.
The BOA has confirmed Whole Earth as an official supporter to Team GB.
The peanut butter brand is already a partner to the British Triathlon Federation and will support British Athletes in the build-up to the Olympic Games Tokyo 2020.
Manchester City have announced Marathonbet as their Official Training Kit Partner.
The gaming brand was the club’s Official Global Betting Partner for the last 18 months, and has built on that partnership to see its branding put onto the Premier League champions’ training kit, as well as
Global online training platform Zwift has teamed up with New Balance to offer a place at next year’s Virgin Money London Marathon to one Zwift user.
Anyone who missed out on the October ballot will be able to enter into a draw for a place at the 2020 race by signing up to the New Balance Marathon Mission in Zwift and running a total of 26.2 miles in the month of December. Completion of that challenge will unlock the New Balance Rub Club kit on the platform, with all finishers automatically entered into the draw.
The competition is open to anyone, and the winner will also be given a travel allowance of $1,500 (£1,143) to spend on the trip.
