Industry Shorts: Aresnal, Gary Neville, Fifa Eworld Cup

Camden Town Brewery has turned its red can yellow to celebrate Arsenal’s first ever league and cup double, achieved 50 years ago in 1971.

The Premier League side is celebrating the milestone with its new away kit, which features a yellow colour similar to the shirts worn at Wembley when the Gunners completed the double. The adidas-made kits also replace the club badge with a canon crest, worn by players that day.

Inspired by the campaign, Camden Town Brewery – an Official Arsenal Partner – has launched a new ‘Double’ Hells Lager, turning the red can yellow and ‘doubling the best bits’ from its Hells lager – and increasing the ABV to 7.1% in a nod to the historic year.

A group of 23 former players and media names have called for an independent regulator for English football, launching a petition in an open letter calling for action after the launch of proposals for a European Super League failed.

Signed by the likes of Gary Neville, Jamie Carragher, Rio Ferdinand and Gary Lineker, as well as media figures such as journalist Henry Winter, presenter Laura Woods, and personalities such as Hashtag United’s Spencer Owen, the letter supports government legislation to ‘block any Premier League clubs attempting to abandon the country’s football pyramid’, as well as the appointment of an independent regulator.

The group also launched a petition to garner public support for their appeal.

The FIFAe World Cup will return to London for a three-day event in August after a pandemic-induced hiatus last year.

The EA SPORTS FIFA 21 Global Series will climax from 6th to 8th August 2021, and will see the world’s best individual players compete after regional qualification playoffs take place in the coming weeks.
 
A prize pool of $500,000 (£354,000) will be available for the tournament, which will see the winner scoop a first prize of $250,000 (£177,000).

Titleist has announced a new licensing partnership with the Rugby League World Cup 2021 to provide official personalised golf balls for the event.

The golf ball manufacturer will give golfers the chance to add the tournament logo or those of any of the participating teams to their line-up via the My Titleist platform.

Titleist joins a roster of brands partnering with RLWC2021 including apparel, accessories, publishing and collectibles, and the news follows a similar deal with the British and Irish Lions, ahead of the representative team’s Tour of South Africa this summer.

Leicester City’s first-ever FA Cup final victory against Chelsea became the most-watched match of the season so far according to the BBC.

The broadcaster has released figures for the match, which has saw a peak linear TV audience of 9.1 million viewers, with a further 2 million live programme requests on its digital platforms.

Guild Esports, the esports team co-owned by David Beckham, has launched a new online training platform, Guild Academy in a bid to grow its talent pool of future pro players, as well as its fanbase and ‘long-term revenue streams’.

Designed for those aged 11 and over, the Academy will be available worldwide in English and is modelled on other sports academy systems.

Guild says it has drawn on Beckham’s first-hand experience about football academies, as well as external advice, to create its own model specifically tailored to esports, and will offer players individualised support and personalised challenges designed to nurture gameplay and build life skills.