Industry Shorts: Arsenal, SailGP, The Roc

Arsenal have announced a new ‘first of its kind’ fan engagement platform, My Arsenal Rewards, which will give the club’s members the opportunity to turn their everyday interactions with the club into money-can’t-buy experiences, and rewards from partners such as adidas and Cadbury, or local participating businesses. 

Arsenal members will earn points for attending matches, purchasing tickets, shopping at Arsenal Direct, official club stores, and with Arsenal partners using the My Arsenal Rewards card, a payment card powered by Barclays which can be used anywhere that accepts Visa as a payment method. 

The club match attendance and ensuring a full Emirates Stadium is one of the key drivers for My Arsenal Rewards, which will see season ticket holders also earn points even if they can’t attend a match themselves by ensuring their seat is used through official exchange and ticket transfer channels. 

SailGP has partnered with premium eyewear maker Maui Jim Sunglasses, which has become the series’ Official Eyewear Supplier.

The brand says it is ‘proud to embrace’ SailGP’s vision to reimagine the sport of sailing, as well as its ambition to become the world’s ‘most sustainable and purpose-driven’ global series. 

Spanning three continents, SailGP sees eight national teams go head-to-head in iconic venues across the globe, for a winner takes all $1 million dollar prize at the end of the season, with teams representing Australia, Denmark, France, Great Britain, Japan, New Zealand, Spain and the United States of America.

Triathlon series THE ROC has announced new partnerships with footwear company 361° and insurance provider LAKA.

The series has joined forces with 361°, which designs and produces high-performance running shoes for different terrains and ‘running experiences’. The brand will become an Official Supplier for the series, alongside bike insurance brand LAKA.

Both deals were brokered by marketing agency E10 Consulting.