Industry Shorts: Arsenal, Uefa
Arsenal have announced a deal with Forex company Global Kapital Group, who will become the Gunners’ Official Forex Trading Partner.
The partnership will see Arsenal first team players appear in promotional material for the company while also delivering ‘unique rewards and experiences’ to Global Kapital Group clients around the world.
UEFA has launched its UEFA For Players initiative, including an app to provide footballers with practical career advice in order to help them navigate potential pitfalls once their playing career ends.
Former internationals such as Eric Abidal, Nuno Gomes and Simon Rolfes have taken part in in-app videos to give advice on issues such as doping and social media as well as providing advice on post-football careers, managing finances and how to act as a force for change in social issues off the pitch.
Sportsbeat, part of Beat Media Group, has been appointed to manage digital strategy for 2019 European Short Course Swimming Championships and the 2020 Men’s World Curling Championship, both of which will take place in Scotland in the coming months.
The agency worked on the same brief for the UCI Track Cycling World Cup in London in 2018, as well as the European Indoor Athletics Championships in Glasgow.
