Industry Shorts: Asics, Getty Images, Coronavirus
ASICS has teamed up with textile development company PYRATES Smart Fabrics to create a new range of yoga products to debut on International Women’s Day.
To mark the day, 8th March, ASICS and PYRATES will launch a seven-piece yoga capsule collection designed and crafted by Spanish entrepreneur Regina Polanco, using the latter brand’s PYRATEX knit fabric.
The collection features natural, biodegradable dyes derived from plants and minerals, with colours sourced from Indian Madder Root, Mediterranean Oak Gall and Pomegranate, while the packaging will also be made from natural and reusable fabrics to further help reduce the adverse impact on the planet and encourage the reuse of the fabric bag itself.
Getty Images – a Category Partner of the Sport Industry Awards 2020 – scooped top titles in four categories at the British Sports Journalism Awards, held in Central London.
Richard Heathcote won the Ed Lacey Sports Photographer of the Year as well as the Canon Sports Portfolio of the Year, while Alex Pantling was named Young Photographer of the Year – the second year in a row that Getty Images have won that prize, after Naomi Baker’s victory in 2019.
Getty Images photographer Justin Setterfield rounded off the victories for the visual communications brand as he won Specialist Sport Portfolio of the Year for his portfolio of cycling images.
Italy’s final two Guinness Six Nations matches – against Ireland in Dublin and England in Rome – are under threat from the spread of coronavirus in the country, as is cycling’s Milan-San Remo event.
The country has placed several of its northern towns in lockdown because of the threat posed by the virus, which has already seen the postponement of rugby union side Ulster’s PRO14 game against Benetton – due to be held in the northern city of Treviso.
Inter Milan’s Serie A game against Sampdoria has already been called off, as has Scotland’s Women’s Six Nations match versus Italy which was due to be played in Legnano, on the outskirts of Milan.
The Commonwealth Games Federation (CGF) has confirmed that the archery and shooting events for the Birmingham 2022 Games will take place in India after a proposal to stage the event was approved by the organisation’s Executive Board.
After dropping both of the sports for the 2022 Games, India had threatened to boycott the Games. The CGF has now scheduled the events for January 2022 in Chandigarh, the capital of the northern Indian states of Punjab and Haryana.
The remaining 2022 Commonwealth Games will take place in the West Midlands between 27th July and 7th August 2022, but the new decision confirms that Chandigarh 2022 and Birmingham 2022 will be two separately organised and funded Commonwealth Sport events. READ MORE
Hotels.com has become the Official Accommodation partner of Ligue 1 side Marseille in a three-year deal.
The brand says demand for hotels in the city has grown 25% year-on-year against other key French cities, and has added the club to its growing football portfolio which also includes Tottenham Hotspur and the UEFA Champions League.
Previously, Hotels.com hired UK marketing agency Blueprint Sports to deliver PR activations to support the brand’s sports sponsorship properties.
VOSS Water has renewed its deal to continue as the Official Bottled Water Sponsor of the short-form tennis format Tie Break Tens.
The version of the sport, which is comprised solely of tie-breaks, will see defending champions Milos Raonic join Rafael Nadal, Dominic Thiem and Daniil Medvedev at the Eisenhower Cup event on 10th March 2020.
