Industry Shorts: Bbc, Icc, The Turmeric Co
The BBC has announced that England’s 2-0 victory over Germany at the last-16 stage of UEFA EURO 2020 attracted a peak linear TV audience of 20.6 million, as well as 6.5 million live streams across BBC iPlayer and BBC Sport combined.
The TV audience represented 80.1% of viewers at the peak time, and makes it the largest audience for a football match in the UK since the semi-final of the 2018 World Cup, when England faced Croatia.
Meanwhile, the BBC says the 5.6 million streams that came solely from BBC iPlayer represents a new live-viewing record for the online streaming and OTT platform.
The ICC has confirmed that it has moved the upcoming men’s Twenty20 World Cup to the UAE and Oman.
The tournament was set to take place in India last year, but was delayed because of the coronavirus pandemic. It has now been moved out of the country because of the worsening outbreak since the start of the year.
According to the ICC, the move will ensure that there is ‘certainty’ that the 16-team tournament can be held safely between 17th October and 14th November as planned.
Newly-promoted Premier League side Brentford have announced a new season-long partnership with The Turmeric Co.
The brand – founded by former Wales international Thomas Hal Robson-Kanu – will become the club’s Official Turmeric Supplier, adding its first Premier League club to its roster of partnerships, which includes EFL clubs Swansea City and Rotherham United, Betfred Super League side Salford Red Devils, Gallagher Premiership pair Leicester Tigers and Sale Sharks, and British Gymnastics.
Vodafone has teamed up with Olympian and Double World Champion diver, Tom Daley, to launch a new yoga routine aimed at combating the ‘effects of a year of home working’.
The new VodaYoga routine is inspired by Vodafone EVO, which offers customers a ‘new level of flexibility’, while Vodafone’s own commissioned research has shown that the average person in the UK now spends 93 days of the year sitting down, while some 23% report suffering more ‘aches and pains’.
Created in partnership with healthcare charity Nuffield Health, the bespoke VodaYoga workout incorporates unique sequences aimed at ‘targeting the nation’s biggest aches and pains’ and is presented by Daley and Wellbeing Personal Trainer and Yoga Instructor at Nuffield Health, Zoe Simms.
Discovery has unveiled its list of 145 sports stars and presenters who will spearhead Eurosport’s coverage of the rescheduled Olympic Games Tokyo 2020.
The ‘sporting royalty’, with a combined medal tally of 94 Olympic and Paralympic medals across a wide range of disciplines, includes multiple Sir Bradley Wiggins, Jo Rowsell, and Greg Rutherford on the UK coverage, as well as 2004 Olympic gold medalist Carolina Klüft in Sweden, and Rio 2016 gold medalist in gymnastics Fabian Hambüchen in Germany.
The UK coverage will also include presenters Orla Chennaoui and Reshmin Chowdhury, and will see teams operate both on the ground in Tokyo and from local ‘in-country’ hubs, as well as incorporating ‘ground-breaking’ technology alongside behind-the scenes-interviews for millions of sports fans across the continent.
The AELTC has announced a new agreement with the Bank of England which will see the club acquire the lease of the bank’s Sports Centre in Roehampton for a 15-year period.
The deal – which has a break clause after 10 years – will see the centre known as the AELTC Community Sports Ground, Roehampton, and will enable the club to have ‘direct control’ over the land where the Wimbledon Qualifying Competition takes place.
According to the Club, the move will allow the club to run the Qualifying Competition in the space until it can be moved to the AELTC Grounds as part of the AELTC Wimbledon Park Project.
