Industry Shorts: British Athletics, Pitch Marketing Group

British Athletics has announced Glasgow as host of two major indoor events in the lead up to Tokyo 2020.

The city’s Emirates Arena will stage the events in February 2020, when the Muller Indoor Grand Prix will come to the city before the SPAR British Athletics Indoor Championships arrives in Glasgow for the first time ever.

The Muller Indoor Grand Prix is the world’s top-ranked indoor meet, while the British Athletics Indoor Championships will see British athletes compete for qualification places for March’s IAAF World Indoor Championships in Nanjing, China.

Pitch Marketing Group has appointed Luke Wilson as its new Head of Partnerships and to lead the group’s specialist sponsorship consultancy and activation business, Pitch Partnerships.

Wilson joins Pitch from TEAM Marketing AG, UEFA’s Swiss-based agency which handles the rights and marketing for the governing body’s club competitions, where he headed up the management of UEFA Champions League Partners including Nissan, PlayStation, Santander and Gazprom. Prior to that, Wilson spent four years at Arsenal.

B2B marketplace connecting buyers and sellers of sport media rights, Content Arena, has announced the launch of a new product as well as two new board members.

John Gleasure (Chief Business Officer, DAZN) and Alexander Fryba (Managing Director, Innovation, Sportradar) will become strategic advisors, while the company has also launched a new inventory database product entitled Rights Manager, which will allow rights holders and buyers to see at a glance which rights are sold or unsold in each territory.

The United Soccer League (USL) and COPA90 have teamed up to launch a collection of t-shirts aimed at celebrating the league’s fan culture.

The USL is the second rung in the USA’s footballing hierarchy, below MLS, and has collaborated with the fan culture network to create t-shirts inspired by club iconography and slogans, created by COPA90’s creator network.