Industry Shorts: Castore, Wimbledon, Super League Triathlon

Rangers kit supplier Castore has launched a series of billboards around Glasgow to celebrate the blue half of the city’s Scottish Premiership title victory.

The billboards dotted around key Glasgow locations claim the Gers as the ‘Undisputed kings of Glasgow’, while another reads: ‘Can you see us now?’ in reference to popular terrace chants.

Castore has been kit partner to Rangers for the past 12 months in what is its first football partnership. The brand says the activation embraces the ‘friendly football rivalry’ in the city.

The AELTC has announced that this year’s Wimbledon championships are likely to take place in front of fans.

However organisers have said there is likely to be a reduced capacity crowd at the event, which is scheduled to take place one week after coronavirus restrictions are set to end in England, according to the government’s roadmap.

The AELTC says it will ‘remain as flexible as possible to ensure we are able to react to changing circumstances’, while it may either increase or decrease its capacity either before or during the tournament.

Super League Triathlon has appointed Aurora Media Worldwide as its global broadcast partner. The agency will help the rights holder to drive further innovation and build on the success of both its Championship Series and the SLT Arena Games.

The contract covers multiple years and territories, and will see Aurora begin work immediately, producing the SLT Arena Games Powered by Zwift at the Queen Elizabeth Olympic Park on 27th March.

The International Canoe Federation (ICF) has unveiled a new global campaign to inspire recreational paddlers to ‘plan their next adventure’. 

The #Paddle100 campaign will see canoeists, kayakers and stand up paddlers share their favourite paddle spots at home and abroad, and will culminate in the first ever ‘official list’ of the 100 greatest places in the world to paddle – as judged by the world’s greatest paddlers.

The campaign involves some of the top Tokyo 2020 Olympic canoeists, including Pedro Goncalves of Brazil, Nevin Harrison of the USA, Tom Dolle of France and Sonni Honscheid of Germany.

Apparel brand SOMWR has joined as a sponsor of the event, while London-based sports marketing agency Redtorch has developed the campaign. 

Veloce Racing and outdoor clothing brand Regatta Professional have launched a new clothing range made from 100% recycled plastics, in order to celebrate World Recycling Day.

The clothing range will be targeted at all outdoor adventurers conscious of environmental sustainability issues, and will be produced from Regatta’s ‘Honestly Made’ collection. Since 2019, the range has used plastic bottles to create ‘fully recycled’ fabric, and the brand says that it has so far saved three million bottles that would have otherwise ended up in landfill.

This move follows the announcement that Regatta Professional will be Veloce Racing’s Official Clothing Supplier for the 2021 Extreme E season, equipping the racing drivers and wider team with kit to withstand the various conditions that will be met in the five extreme race locations.

2Tone Creative has signed British no.1 female tennis players Johanna Konta and Jordanne Whiley. 

The consultancy, Co-Founded by Amy McConnell and Jackson Wade, specialises in branding, PR and representation, as well as photography and videography, and will handle the PR and publicity for the pair. 

Hiroshi Sasaki, the Creative Director of the Opening and Closing Ceremonies of the Tokyo 2020 Olympic Games, has resigned after suggesting a female comedian could appear as a pig.

After suggesting that Japanese comedian Naomi Watanabe could wear pig ears at the opening ceremony, and appear as an ‘Olympig’, he resigned after admitting his comments were a ‘huge insult’ to the entertainer.

Sasaki’s resignation comes weeks after former Organising Committee President Yoshiro Mori was also forced to quit in the wake of making sexist remarks.