Industry Shorts: Cazoo, Qipco British Champions Series, Arsenal
Online car buying platform Cazoo has announced a new partnership with Arena Racing Company (ARC) to become the headline sponsor of the St Leger Stakes.
This new partnership will give Cazoo exclusive naming rights for the four-day festival along with multiple races which will be broadcast live on both ITV Racing and Sky Sports Racing.
The Cazoo St Leger Festival will take place at Doncaster Racecourse from Wednesday 9th September 2021 with the feature Cazoo St Leger Stakes on Saturday 11th September. The deal also includes year-round branding across ARC’s full portfolio of 16 racecourses.
The QIPCO British Champions Series has launched a Hall of Fame inducting Lester Piggott and the highest-rated horse in history, Frankel, in a move set to mark the 10th anniversary of QIPCO’s sponsorship of the flat racing series.
The Hall of Fame sets out to ‘immortalise the Modern Greats of the sport, both human and equine’, and aims to create one of the ‘highest accolades’ within the sport.
Launching ahead of the start of the QIPCO British Champions Series, which commences with The QIPCO Guineas Festival at Newmarket on the 1st and 2nd May, the next inductions will take place ahead of QIPCO British Champions Day at Ascot on Saturday 16th October, when Lester Piggott and connections of Frankel will also attend as Guests of Honour.
Daniel Ek, Founder, Spotify, will join with Arsenal legends Thierry Henry, Dennis Bergkamp, and Patrick Vieira to make an offer to buy Arsenal from Stan Kroenke’s Kroenke Sports & Entertainment (KSE), according to multiple reports.
The news comes on the back of a tweet sent by the billionaire last week, in which he revealed he is a lifelong Arsenal fan, and would ‘throw [his] hat into the ring’ to buy the club if KSE were willing to sell.
Speaking at an Arsenal fan forum in the wake of the club’s withdrawal from the controversial European Super League project, Josh Kroenke, the son of Stan and a Non-Executive Director at Arsenal, said KSE had ‘no intention’ of selling the Premier League club.
Online car marketplace heycar has announced two new broadcast sponsorships within sport.
Brokered by PHD, the three new deals will see heycar become the co-sponsor of Sky Sports’ golf coverage, which takes in the PGA Tour, World Golf Championship events, and the European Tour, as well as becoming the sponsor of the 2-5pm slot on Sky Sports News.
The activity follows on from heycar’s first season as the Official Broadcast Sponsor of The Emirates FA Cup on BT Sport.
Saracens partner City Index will host a group of 10 players from the RFU Championship club as part of a new ‘Trading Places’ competition which will see players go head to head in a battle to find the best financial trader in the men’s and women’s squads.
The contest will see Richard Barrington, Mike Rhodes, Deborah Fleming and a group of seven other Saracens players take part using City Index’s trading platforms, with each player given a demo account and a starting balance of £10,000 in virtual funds.
The group will compete against each other, but will each have access to all of City Index’s educational tools, research, and customer support throughout the duration of the competition.
