Industry Shorts: Cheltenham Festival, Little Dot Studios
The Jockey Club has unveiled the brand line-up for The Orchard, a unique themed area at The 2020 Cheltenham Festival presented by Magners.
The event will see more than 260,000 people come to the track for the races, while some of the UK’s luxury brands will be in attendance at The Orchard, which debuted in 2019.
Brands such as car manufacturer Bentley Motors, whiskey distiller Glenfarclas and winemaker Nyetimber will be part of the themed area, as will country lifestyle brand Holland and Holland and luxury jewelry retailer Boodles.
Little Dot Studios has announced the appointment of Oliver Emery as its new Senior Content Strategist.
Emery joins Little Dot Studios from Sunset+Vine, and had previously worked as Head of Digital for electric motorsport series Formula E, where he oversaw rapid social media growth, with social video views rising from 48m to 850m a year. Prior to joining up with the single-seater motorsport brand, he worked at Sunset+Vine, with clients including FIFA, The FA, Mobil1 and Gillette.
The appointment comes as the company looks to build out its sport portfolio, which currently includes the ICC, ECB, The FA, Premiership Rugby, and Eurosport.
Adidas has teased a new golf collaboration with skateboarding brand Palace.
At the PGA Tour’s Genesis Invitational event, which was won by Australian Adam Scott, adidas athletes Sergio Garcia, Collin Morikawa and Jon Rahm were seen wearing collarless shirts with the Adidas Palace logo, while a new spot featuring Garcia and Sir Nick Faldo teased the new collaboration .
The two brands have recently collaborated on a ‘fourth kit’ for Serie A champions Juventus, whose apparel is also manufactured by the German sportswear giant.
F1 team Toro Rosso has officially changed its name ahead of the 2020 season.
The team will now be known as Scuderia AlphaTauri, after Red Bull’s premium fashion brand after the name change was announced at the unveiling of the outfit’s 2020 car.
The initial wave of tickets released for The Hundred Men’s Final have sold out after two days on sale.
The ECB says that total sales for the competition have now passed the 100,000 mark, with two-thirds of those tickets were purchased by people aged under-45 and around one fifth purchased for under-16s.
Kindred Group, the owner of Unibet and 32Red, has partnered with Women in Racing to sponsor the ‘Racing Home’ campaign, which provides support to women who want to secure positions at all levels within the sport industry.
The partnership aims to raise awareness of the challenges working mothers face and highlight the impact that having children can have on the work/life balance.
Kindred Group says the Racing Home campaign is aligned with its own ambition of achieving a 50/50 gender split in its senior management team by 2023.
