Industry Shorts: Dele Alli, Musto, Runfestrun…
Tottenham Hotspur and England footballer Dele Alli has been unveiled as a UK brand ambassador for global smartphone brand Honor.
The announcement coincides with the launch of the Honor 20 series, which features Honor 20 Lite, Honor 20 and Honor 20 Pro.
Alli holds a partnership with CAA Sports for commercial representation.
Global performance apparel brand Musto has appointed London-based Mallory Group for an international PR brief.
Mallory Group’s brief will include international PR in established and growth markets, with a particular focus on the UK, France and the US. Brand positioning, new and existing audience outreach, and ambassador and event partnership management will also be a focus of the brief.
Musto holds partnerships with British Sailing and the British Equestrian Federation.
Volvo Car UK has been named as the lead sponsor of RunFestRun, a new running and music family camping festival.
The festival is presented by Chris Evans and his broadcasting partner Vassos Alexander, and will take place at Bowood House and Gardens in Wiltshire from 31st May to 2nd June.
The event will be open to people of all ages and running abilities, offering 2.5k, 5k and 10k routes, as well as a half marathon.
Influence Sports & Media has been appointed as the commercial agency of the Invictus Games Foundation, the charity behind the Invictus Games.
Influence Sports & Media will work closely with the foundation and its board of trustees to develop its commercial structure, secure funding and manage partners.
The foundation was launched by the Duke of Sussex in 2014. The next edition of the Invictus Games will be held in The Hague in the Netherlands in May 2020.
The Women’s Tour of Scotland has announced Deloitte as an official digital supporter and sportswear brand Scimitar as its official apparel partner.
Both companies have signed three-year partnerships with the cycling race, which this year takes place from 9th to 11th August, starting in Dundee and finishing in Edinburgh.
Deloitte and Scimitar will work together on the design of the Best Young Rider Jersey, which will be sponsored by Deloitte. Each official jersey made by Scimitar will be produced from six recycled plastic bottles and the packaging and swing tags will be made from recycled materials.
