Industry Shorts: Dele Alli, Tokyo 2020, Three
Dele Alli has signed a representation deal with Base Soccer, a division of sport agency CAA.
The Tottenham Hotspur player signed with CAA and partners Polaris Sports for commercial representation in 2017 and will now move his on-pitch representation to the agency as well.
Meanwhile, Alli’s brother Harry Hickford will remain his agent and has joined the Base Soccer team.
The IOC has announced changes to the Athletes Parade at the Olympic Games Tokyo 2020 which will see upcoming host nations march last.
Traditionally, the current hosts march last and Greece – the birthplace of the Games – march first with the others participating in alphabetical order. That will remain the same in Tokyo, but the USA and France, host nations for the upcoming Games in 2024 and 2028, will take to the parade just before the Japanese team.
The IOC has also confirmed the schedule for marathon and race walking schedules, both of which have been moved to Sapporo to combat potential high temperatures in Tokyo at Games time. The events will be held over the final four days of the Games from 6th-9th August with mens’ and women’s marathons starting at 7am local time.
Mobile operator Three has opted not to renew its sponsorship of the Football Association of Ireland.
The news ends a ten-year partnership between the association and the brand, which had been the Irish national football team’s principal partner.
The FAI was set to announce its annual accounting report on Thursday 5th December, but has postponed the announcement for 24 hours. Details of a severance package to former CEO John Delaney are set to be included in the report.
PSG has confirmed a sponsorship deal with the Rwanda tourist board.
The deal sees Visit Rwanda receive branding on the PSG Women’s shirt, as well as placement across the club’s social and digital channels. In addition, all of the tea and coffee served at the Parc des Princes will be from the African nation.
Visit Rwanda will also host a ‘Rwanda Week’ event in Paris to promote the country’s exports, while PSG will also create coaching programmes for young players in the country as well as schemes for young coaches.
Premier League side Arsenal have an ongoing relationship with the body.
