Industry Shorts: Dugout, The Pga Tour & The ATP Finals
AIA has appointed Dugout to increase viewership of its Tottenham Hotspur content with the aim of maximise the impact of its football related activity sponsorship activity.
The brand says its sponsorship activation with the Premier League club supports its goal of helping millions of people in Asia to get more active through its ‘Healthier, Longer, Better Lives’ campaign.
Content will be published on a dedicated AIA Dugout microsite where fans will be able to interact with exclusive features, videos, interviews and activations with Tottenham players.
The PGA Tour has invested in UK-based travel company Golfbreaks as it looks to expand its footprint in the global travel industry with a view to growing the game of golf. The travel organiser will be known as ‘Golfbreaks by PGA TOUR’ in North America.
The PGA TOUR, as a minority shareholder, will have a presence on the Golfbreaks Limited board, and will contribute its brand and marketing assets to boost the visibility of Golfbreaks to the PGA TOUR’s global fan base. The brand, meanwhile, will build tournament experience packages at high-profile events like The Players Championship and the FedExCup Playoffs, as well as ‘stay-and-play’ vacations at prominent TPC courses such as TPC Sawgrass and TPC Las Vegas.
The Nitto ATP Finals has teamed-up with Marriott Bonvoy ahead of the event at London’s O2 in November.
Through Marriott Bonvoy Moments, members will be able to use their points to experience behind-the-scenes access, player meet-and-greets and hospitality in Marriott’s suite at the O2 during the event.
Cricket manufacturer Gray-Nicholls has launched a new eco-friendly range of batting gloves for the 2020 season.
The Off-Cuts range is a collection of gloves that have been manufactured from the leftover material of old products such as surplus sweatbands, leather or padding and means the manufacturer doesn’t need to source new materials.
Given the nature of the manufacturing process, each pair of gloves will be completely unique with different colours and designs dependant on the original product used to create the Off-Cut glove.
The Richmond RUNFEST 2020 has announced that its new charity of the year will be Children with Cancer UK.
The event, which will see more than 150 runners take on the Kew Gardens 10k, the Richmond Half or Richmond Marathon, will take place on 12th and 13th September 2020 and will raise money to fund research into the improving survival rates of children with cancer as well as raising awareness to inspire others to help.
