Industry Shorts: Dynamos & Sky, Rosberg & Wasps
Sky Sports has partnered with the ECB to launch Dynamos Cricket Intros, a new multi-year initiative that champions inclusion, and encourages children to take up the game of cricket regardless of gender, ability, or background.
The Dynamos Cricket Intros scheme will offer training to 300 new coaches, which will include coaching experience and mentoring support with all kit and equipment provided for free. Once trained, these activators will span 150 schools and 150 community centres across the UK ready to encourage more children to pick up a bat and ball this summer at no cost.
Brokerage service provider, IG Prime, has announced a new partnership with Rosberg X Racing, the Extreme E race team owned by former Formula One World Champion Nico Rosberg that current sits atop the inaugural Extreme E Championship.
IG Prime’s logo will feature on the Rosberg X Racing car for the first time at the Ocean X Prix in Lac Rose, Senegal on 29 -30 May 2021.
Premiership outfit Wasps have announced a three-year agreement with IndigoFitness, a Nuneaton based gym design and equipment manufacturer.
The partnership will see IndigoFitness appointed to fit out and supply a wide range of RAZE strength and conditioning equipment for the club’s new high-performance centre in Henley-in-Arden.
Online car marketplace heycar is to sponsor the Roland Garros live coverage on ITV from 30th May to 13th June, as well as each episode of Roland Garros Second Serve, which is available to watch on ITV Hub during the tournament.
The deal follows heycar’s agreements as the official broadcast sponsor of The Emirates FA Cup on BT Sport, and runs alongside its current sponsorships of the European and PGA/WGC Golf Tours, as well as their upcoming solus sponsorship of the 2-5pm Sky Sports News.
Lancashire Cricket is has relaunched a new five-year partnership with Titanic Distillers, who become the Club’s Official Spirits Partner.
Titanic Distillers will hold the naming rights of the Titanic Distillers Terrace, below the Red Rose Suite at Emirates Old Trafford, and will supply the club with spirits for its hospitality offering, which includes the first launch in the range; Premium Irish Whiskey.
Great Britain Wheelchair Rugby has appointed Jason Brisbane as new Chief Executive Officer, taking over the post from David Pond this summer.
Brisbane is a former professional linebacker who has played American Football for the San Diego Chargers in the United States, professional clubs in Spain, Switzerland and Finland and for London Blitz in the UK, and was most recently Head of Community and Grassroots Development for NFL International.
