Industry Shorts: Everton, Man City, Sportradar

Everton has announced Fridays as the Official Restaurant Partner for Everton Women throughout the 2021/2022 season. 

As part of the partnership, Fridays’ branding will appear on pitchside advertising at Everton’s Walton Hall Park stadium, with the restaurant chain also getting access to matchday experiences, player appearances and official merchandise for giveaways.

The collaboration will also see the two work collectively to raise awareness of women in sport. The restaurant chain has recently announced a host of partnerships within women’s football, including principal partnership of Hashtag United, sleeve sponsorship of Birmingham City and back of shirt sponsorship for Southampton and Rangers. 

Premier League champions Manchester City have extended their partnership with sports injury centre Healthpoint.

The brand will remain the club’s Official Regional Health Care Partner, having been a partner since 2014. 

The renewed partnership will see Healthpoint and Manchester City’s medical staff share insights, experience, and expertise, as well as collaborate on research projects. 

The Austrian Tennis Association has signed a new two-year agreement with Sportradar Integrity Services for the monitoring of the Energie Burgenland OTV State Championships.

Under the agreement, Sportradar Integrity Services will provide bet monitoring and reporting via its Universal Fraud Detection System (UFDS) for both the men’s and women’s singles and doubles draws, as well as the tournament’s mixed doubles matches.

Sports and hospitality catering provider Levy UK + Ireland has announced that it will no longer use air freight in the supply of produce to its portfolio of venues in the region, which includes the likes of the Tottenham Hotspur Stadium and the AELTC at Wimbledon.

Levy says it has worked closely with Foodbuy, the procurement arm of its parent company Compass Group UK and Ireland, to analyse the journey of all food produce supplying Levy UK venues and ensure that point-of-origin is specified and clearly labelled on the fruit and vegetables used by company chefs.

In what it describes as an ‘industry-first’ decision, the organisation says the move represents a ‘significant step’ towards its ‘carbon-neutral ambitions’.