Industry Shorts: Fifa, Eu, Img Arena
FIFA and the European Parliament have joined forces in a bid to address social issues through football.
The pair have said they will organise a joint event next year after a meeting between FIFA President Gianni Infantino and European Parliament President David Sassoli in Brussels.
On the agenda are issues such as equality, discrimination, women’s rights, free movement, health and climate issues.
IMG Arena has secured a five-year partnership with the SPFL to provide the league’s content to the international betting market.
The deal will include data from the Ladbrokes Premiership, Championship, League One and League Two, as well as the Betfred Cup and Tunnock’s Caramel Wafer Cup and will also see a partnership between IMG Arena and AI-automated sport production company Pixellot.
The company’s technology will be installed at SPFL Championship grounds and uses a network of ai-powered cameras to track play and generate match footage which can be used online as well as across mobile devices.
Footballers responded to the climate emergency at COP25, sharing their views on how the sport can help the planet.
Vertis Environmental Finances and Planet Super League brought together footballing figures including Spanish national coach Luis Enrique to discuss football’s response to climate chance at the COP, an annual global summit, this year held in Madrid.
Enrique called for cleaner cities, clean transport and an end to the destruction of tropical forests.
The Barmy Army has entered into a new commercial partnership with digital content and engagement agency Snack Media.
The partnership will see the Barmy Army gain a new website featuring editorial content and fan engagement tools, while the agency will be tasked with growing, aggregating and monetising the site and the England cricket fanbase.
IRONMAN has announced Italy’s Sardinia – the second-largest island in the Mediterranean Sea – as a new host region in 2020.
The region joins Emilia Romagna as the second Italian destination for the series. The mainland event will take place in September before the series heads to the island of Sardinia in October 2020.
