Industry Shorts: Fifty Digital, Gvs, Reallife Tech
Fifty Digital – shortlisted for Young Agency of the Year at the Sport Industry Awards 2020 – has unveiled a brand refresh to mark the agency’s fifth birthday.
The agency says the new design seeks to create a ‘unique, mature and confident brand’, and includes a revamped logo and typeface it says is better suited to conveying the brand as well as achieving more clarity of communication.
Global Venue Services (GVS), a new advisory, investment and services business, has been launched by Simon Bazalgette and Paul Fisher, Chairman and Chief Executive respectively of Jockey Club Racecourses.
The venture will offer strategic advisory, investment, interim management and a range of business services to sports, leisure, media and entertainment investors, and will benefit from a Global Advisory Board made up of experts in their respective fields, with Bernard Kantor, a co-founder of Investec bank, and Trevor Watkins, Global Head of the Sports Practice at Pinsent Masons, joining Bazalgette and Fisher.
Realife Tech has launched its Post-Covid Fan Safety Hub with a view to enhancing safety when large sporting events are able to take palace again.
The platform aggregates data from multiple systems including apps, ticketing systems, Wi-Fi, and access control points in real world locations to enable a single view to be created of a customer across their journey.
The hub can use this information to reduce queues at entry and exit, allow customers to order and collect food contactlessly, and deliver targeted safety and crowd density messaging through the venue or team’s mobile app and website.
Global Sports Week has announced a new multi-country format for 2021, with five future host cities of the Olympic Games – Tokyo, Beijing, Dakar, Milan and Los Angeles – set to stage continental hub events which will be connected to the main week-long event in Paris.
A virtual platform will link events across the venues and extend participation to up 10,000 people worldwide, with live spots from iconic sports venues in cities around the world forming part of the programme.
Football publisher Mundial has announced that it will no longer produce a print magazine, and will switch to a digital version.
The magazine, which began as a quarterly publication in 2014, says the decision will ensure the long-term health of the business and will release its first digital edition in August.
