Industry Shorts: Formula 1, Faw, Premier League, Edge10
Formula 1 has confirmed that a second series of the F1: Drive to Survive documentary will air on Netflix next year.
The first series debuted on Netflix worldwide on Friday, 8th March and provided a behind-the-scenes look at F1. The second series is set to feature all 10 teams for the first time.
The documentary will continue to give fans an insight into drivers, team principals and owners and showcase their lives on and off the track. F1 did not confirm how many episodes the new series would feature but the first series comprised 10.
Ian Holmes, Director of Media Rights at F1, said: “Drive to Survive has enabled us to reach an entire new fan base globally and partnering with Netflix for a second season ensures we are continuing to put fans at the heart of what we do and make the sport more open and accessible to all.”
The Football Association of Wales (FAW) has revealed details of a new brand identity and sponsorship deal for the top two tiers of the domestic game.
‘Cymru Leagues’ has been confirmed as the new identity for the competitions. The top tier will become the Cymru Premier, with the Cymru North and Cymru South to replace the Huws Gray Alliance and Welsh League Division, respectively.
Sports fashion retailer JD, a partner of Welsh domestic football since 2015, will become the title sponsor of all three competitions until the 2025/26 season. A new visual identity that incorporates the FAW daffodil has also been created for the leagues.
A report by WherestheMatch.com has revealed that Liverpool was the Premier League team whose matches were broadcast the most during the 2018/19 season.
According to the report, Liverpool generated Premier League TV income of £33.5m last season. Manchester United matches were broadcast 27 times, earning the club £31.2m, while Premier League champion Manchester City saw 26 of its fixtures televised, delivering income of £30.1m.
Tottenham Hotspur completed the top four, with its 26 televised matches earning the club £30.1m. Chelsea and Arsenal each received £29m for their 25 televised matches.
Huddersfield Town, which finished bottom of the table last season, had the joint fewest televised matches alongside Bournemouth and Southampton, with just eight of their games having been aired.
Athlete management software firms EDGE10 and Athlete RMS have announced a merger to combine their performance and analytics services with electronic medical records.
London-based EDGE10 was founded in 2012 and currently works with more than 750 sports teams, with clients across Major League Baseball, the Premier League, NFL, NBA, Major League Soccer and the English Football League.
EDGE10 has joined forces with Montreal-based Athlete RMS under the newly-expanded EDGE10 Group corporation. EDGE10 Group will now supply its E10 Performance and Athlete RMS solutions to clients across the sport, armed forces and corporate wellness sectors.
Sports technology platforms Connexi and The Athlete Media Group have signed a strategic partnership to help better connect the global sports marketplace with brands.
The two companies will collaborate on brand and agency briefs to provide more holistic, creative solutions to clients. Connexi is used by leading brands and agencies to access over £400m worth of rightsholder briefs, while The Athlete Media Group works with 217 elite athletes across 38 sports.
GB Taekwondo has engaged sports marketing business caytoo to help it better manage and source sponsors and commercial partners.
The data-driven firm will seek to provide GB Taekwondo and its sponsors with greater visibility on how their commercial partnerships are working. It is hoped the partnership will help sponsors extract more value from the partnership and enable GB Taekwondo to attract new sponsors more easily.
The deal has been signed after caytoo recently won the tender from Manchester City Council and World Taekwondo to measure the media, commercial and economic impact of the recent World Championships in Manchester.
