Industry Shorts: Formula E, La Liga, Ironman
Formula E says it is celebrating World Water Day by revealing that 300,000 330ml plastic water bottles, which would have contributed to landfill or plastic waste and pollution, have been saved as part of the all-electric racing series’ sustainability programme.
Since January 2019, single-use plastic bottles have been phased out at Formula E events with 100% reusable and recyclable water pouches and free hydration stations now available for fans and staff in partnership with global partner Allianz.
With the football season suspended, La Liga hosted an esports tournament, with current players from 18 of the league’s teams taking part in the game, hosted on EA SPORTS’ FIFA 20.
Marco Asensio’s Real Madrid were crowned champions of the #LaLigaSantanderChallenge after beating Leganés in the final, which was streamed live on Twitch.
The cumulative audience for the whole tournament was over 1 million, with the final itself attracting more than 170,000 spectators. The initiative also saw more the €140,000 raised in aid of UNICEF.
IRONMAN has launched a new Virtual Racing (VR) Series, with a new VR Pro Challenge set to debut on 4th April through the IRONMAN Now Page on Facebook Watch.
The IRONMAN VR Series will be offered through a new IRONMAN Virtual Club™, which is yet to be launched. The web-based platform will allow athletes to train and compete from anywhere around the world at any time through the IRONMAN VR Series of weekly races and challenges.
