Industry Shorts: Fulham, Ten Toes Media, Bha, ITF
Football Index has agreed a deal with Fulham to become the Championship club’s new training kit partner and official football stock market partner for the 2019/20 season.
As part of the agreement, Football Index will receive brand exposure on Fulham’s first-team training kit and coaching staff attire. The company will also be promoted at Craven Cottage and take part in digital and social content throughout the season.
Football Index is a gambling platform and claims to be the world’s first football stock market. The platform gives users the chance to bet on the future success of footballers with real money.
Ten Toes Media has been appointed by Camden Town Brewery to help activate the brand’s new three-year partnership with Arsenal.
Camden Town Brewery was last week unveiled as the Premier League club’s new beer partner in the UK and Ireland. The deal will see Arsenal rename its Champions Bar as the Camden Town Brewery Tavern, while the brand will also have the right to use club imagery in marketing campaigns.
Ten Toes will work with the brewery to develop communications that bring together the brand, club and Arsenal fans.
The British Horseracing Authority (BHA) has launched the new Rules of Racing platform, which has been developed by the digital team of creative agency TwelfthMan.
TwelfthMan Digital has been working with the BHA on the platform, which aims to make the rules of the sport more accessible to stakeholders. A focus has been placed on improving the presentation and usability of the platform.
Tim Naylor, the BHA’s Director of Integrity and Regulation, said: “It is great to publish the new Rules of Racing that will come into force on 1st September. It has been a painstaking piece of work involving stakeholders from across the industry but will hopefully simplify our regulation and greatly increase understanding and accessibility to the rules. The new website will also encourage and facilitate digital engagement.”
The International Tennis Federation (ITF) has launched its new Wheelchair Tennis Development Plan, which is designed to continue the growth of the discipline.
The Development Plan will benefit from an annual investment of $1m in wheelchair tennis from Kosmos as part of its Davis Cup partnership with the ITF, alongside support from the Cruyff Foundation. The ITF will seek to ensure additional investment in wheelchair tennis through new commercial partnerships.
The three core objectives that have been identified through the Development Plan are increasing the number of wheelchair tennis players; increasing the number and geographical spread of national associations offering wheelchair tennis activities; and developing talented players, particularly from under-resourced and under-represented nations.
