Industry Shorts: GB Snowsport, Dreams, Uefa
GB Snowsport, the National Governing Body for British Olympic and Paralympic snowsport, has launched a new initiative aimed at fostering new connections between young people in urban environments and the country’s snowsport programme.
The pilot programme, funded by the British Ski and Snowboard National Foundation, will see leading British snowboarders support skateboarding-based skills training for students from Westminster Academy in London, helping them to develop key technical skills utilised by the British Olympic and Paralympic snowboarding teams.
The project launches as part of a wider drive by GB Snowsport to build enthusiasm ahead of the Olympic and Paralympic Winter Games in Beijing in 2022, and to offer young people new opportunities to experience the physical and mental wellbeing benefits of snowsports. READ MORE
Team GB and ParalympicsGB partner Dreams has launched a new campaign with Paralympic athletes Ali Jawad and Jordanne Whiley in the build-up to the rescheduled Summer Games in Tokyo.
The pair will join Olympians Laura & Jason Kenny, Jade Jones, Shauna Coxsey, Max Whitlock, and Maddie Hinch as Dreams completes its eight-strong athlete lineup ahead of the Games. The group will lead a new campaign that celebrates the power of sleep.
As the Official Sleep Partner of ParalympicsGB, Dreams has enlisted the Paralympic pair Jawad and Whiley to discuss the benefits of sleep to aid their training and recovery, having recently released research showing that 98% of athletes agree that sleep is important to their performance, while some 58% of Team GB athletes sleep an average of eight to 10+ hours a night. 66% of everyday Brits, meanwhile, sleep for fewer than eight hours – with 21% averaging just six hours per night.
Music star Marshmello will headline the UEFA Champions League final opening ceremony presented by Pepsi in what will be the fifth year that the final of European football’s top tier club competition will stage an opening ceremony presented by the brand, which is an Official Partner of the tournament.
The event aims to merge the worlds of music, entertainment and sport with a performance by some of the biggest musical acts in the business, and will take place about ten minutes before the start of the match. READ MORE
Meanwhile, UEFA will aim to raise awareness of the dangers faced by surgeons, nurses, and healthcare workers serving on the frontlines of conflict zones in a new partnership with the International Committee of the Red Cross (ICRC).
France legend Blaise Matuidi has also signed up to support the ICRC campaign, which highlights the growing need to protect health personnel based in areas of civil conflict.
From 2016 to 2020, there were an estimated 3,780 attacks on health workers in 33 countries, while the campaign aims to depict an alternative world where people await the result of a life-saving operation with the same kind of tension reserved for football results.
European Professional Club Rugby (EPCR) has renewed its long-standing partnership with digital partner Sotic in a deal which will last until at least July 2022.
The relationship with EPCR has spanned nearly 20 years to date, and has seen Sotic provide the organisation with its website as well as player registration and fixture management tools to help ensure the smooth running of competitions.
