Industry Shorts: Hawk-eye, Bt Sport, Justin Rose

17 Jun 2020 | tshego
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Hawk-Eye, the operator of the Premier League’s goalline technology system, has explained a technical error which saw Sheffield United denied a goal in the first game of the Premier League’s return.

The ball looked to have crossed the line, but referee Michael Oliver did not receive the signal to award the goal.

In a statement released after the game, Hawk-eye apologised to the Premier League and to Sheffield United, explaining the error took place because of the unique circumstances of the incident meant that cameras used to detect the ball crossing the line were occluded by a combination of attackers, defenders and the goalpost.

It added that, in over 9,000 matches in which the technology has been used, this was the first time such an incident had taken place.


BT Sport will provide free digital training to pubs and clubs in order to help them relaunch their businesses after the coronavirus lockdown.

The programme builds on digital workshops run previously with Google Digital Garage and in-person prior to lockdown. It includes online webinars, instructional videos, and tailored digital training exclusive to BT Sport customers via Skype.

The broadcaster will also host three webinars on its BT Business YouTube page, looking at enhancing online visibility, social media presence, and websites.


American Golf has been unveiled as sponsor of Justin Rose Ladies Series, a UK women’s golf event which will take place before the Ladies European Tour returns.

Olympic Gold Medallist Rose, and his wife Kate, have pledged £35,000 to the series as prize money, which will be matched by the golf retailer, which will sponsor the Rose Ladies Series Order of Merit.


Arsenal defender Hector Bellerin will plant 3,000 trees every time Arsenal win a football match.

Starting in June 2020, organisation One Tree Planted will plant 3,000 trees every time the team wins a match, while the player is encouraging fans to contribute to the goal in order to make a wider impact.


Kevin de Bruyne has signed a mult-year agreement with sugar-free drinks brand WOW Hydrate.

The Manchester City and Belgium midfielder will collaborate with the brand on its #PushIt campaign, which aims to highlight the benefits of healthy hydration.


Hal Robson-Kanu’s The Turmeric Co has donated more than 1,000 units of its turmeric shots to 5 NHS locations around the UK.

The brand has also announced a further 50% discount on personal orders for NHS staff, as well as continuing to send care packages around the country.

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