Industry Shorts: Icc, H+k, Sis Pitches, Uefa
The ICC has launched a new campaign to celebrate the diversity of the sport as the 2019 World Cup prepares to get underway in England and Wales.
The ‘criiio’ campaign intends to act as a celebration of all the unique ways people play the game across the world with fans being asked to ‘share their criiio’ using the newly launched hashtag #criiio. Fans can share pictures and videos of where and how they play cricket across the world using #criiio and visiting criiio.com.
This builds on the success of the recent user generated social media initiative #WorldWideWickets and is the first of a series of programs that will be launched by the ICC over the next 12 months to connect and grow the hundreds of millions of cricketers around the world.
The BOA has retained Hill+Knowlton Strategies (H+K) as its public relations agency for the Tokyo 2020 Olympic Games.
H+K was selected from a number of agencies at both the long-list and pitch stage to deliver Team GB’s campaign through until September 2020. It will be H+K’s third successive Summer Olympic Games in support of Team GB.
The team’s Tokyo 2020 campaign will look to drive awareness of the Olympic Games, and Team GB’s participation in it, from this summer as the nation marks the one-year countdown to the event.
Turf manufacturer SIS Pitches has enhanced its product range, following a £1.8m investment in a new factory and technology.
The company, which unveiled a new turf production facility in Maryport last month, has developed its products to extend the life of its 3G pitches and improve overall player experience. The improvements could see pitches last up to 10 years – two years more than the industry standard.
The first ever eChampions League final – a joint venture between UEFA and EA Sports – will be played in Madrid on 31st May, with the winner to receive the trophy just before the UEFA Champions League final the following day.
Eight of the best EA Sports FIFA 19 players from across the planet will compete in the eChampions League final.
The competition, which is being held in conjunction with EA Sports, will see the participants playing exclusively on PlayStation, with the winner having the chance to raise the eChampions League trophy aloft at the Estadio Metropolitano ahead of the UEFA Champions League final on 1st June.
Emirates has announced its flights with Live TV will screen the UEFA Europa League final, and the UEFA Champions League final, live on the dedicated in-flight sports channel, Sport 24.
With two all-English finals, the airline has made special arrangements to ensure all the 23 Emirates flights operating to and from England during match times are equipped with Live TV. This includes flights to and from London Heathrow, London Gatwick, London Stansted, Manchester, Newcastle and Birmingham.
Emirates currently has 175 aircraft equipped with Live TV including all Boeing 777 and select Airbus 380s. An estimated 70,000 Emirates travellers could be watching the finals mid-flight.
Thomas Lyte, official designers and makers of BT Sport Industry Award trophies, has joined forces with global lifestyle brand Kohler to produce a limited-edition vessel and faucet combination commemorating the achievements of Manchester United’s 1998/99 season. Coinciding with the club’s legends match on the 20th anniversary of its victory over Bayern Munich, the Treble Collection celebrates a triumphant season with the ultimate expression of passion and support for Manchester United.
Created for luxurious bathrooms and private bar spaces, the collection is forged from solid sterling silver and 24K gold plate, with each item hand-engraved with bespoke artwork and numbered for authenticity. Each collection is also accompanied by a certificate of authenticity signed by Manchester United legends and members of the Treble team Andrew Cole, Dwight Yorke and Denis Irwin, as well as David Kohler.
