Industry Shorts: Jesse Lingard, Uefa, Burnley
Jesse Lingard has surprised grassroots Manchester footballers taking part in a StreetGames training session in the east of the City, arriving to the event in the Coca-Cola Christmas truck to deliver festive football-related gifts.
The Coca-Cola ambassador and Manchester United star arrived at the Belle Vie Leisure Centre and handed out footballs, kit bags, football socks and beanies on behalf of StreetGames and Coca-Cola – a Premier League partner.
Coke has a long-standing partnership with StreetGames and has pledged £200,000 to support increased access to pitches and coaches since the summer of 2019.
Lingard said: “I have always loved the Coca-Cola Christmas Truck, it’s iconic, and I can’t believe I got to drive in it through my hometown to surprise the players this evening!
“Football has given me everything, I was always out playing with friends every opportunity I got, so I’m really happy to support the brilliant work StreetGames is doing to bring the sport to even more people. It was great fun to bring a bit of festive excitement and get involved this evening!”
UEFA will launch the tender for the production and marketing of the Champions League and Europa League matchball, sports equipment and apparel on Monday 16th December.
The governing body for football in Europe says the category rights will be tendered separately for the two competitions, with the Champions League tender also including the UEFA Super Cup, UEFA Youth League and UEFA Futsal Champions League Finals.
Burnley FC in the Community has teamed up with the Premier League club’s Official Hydration Drinks Partner iPRO to launch a new affordable gym for members of the community.
Set to open in early January, the iPRO GYM will be available for £9.99 per month and will feature branded iPRO products as well as the brand’s range of hydration drinks and water.
UCI World Tour cycling team Bahrain McLaren has unveiled new kits made by Le Col.
The british cycling kit manufacturer was chosen by Bahrain McLaren, which has recently taken over from Bahrain-Merida team. The British automotive brand has already made waves in the sport with the signing of former INEOS coach Rod Ellingworth and 30-time Tour de France stage winner Mark Cavendish.
Ascot and Newbury Racecourses will host a free augmented reality treasure hunt for Under 18s at their 2019 festive meets.
Great British Racing, the promotional arm of British Horseracing, announced the initiative which will take place on 21st December at Ascot and 28th December at Newbury. The treasure hunt aims to encourage families to visit key areas of the racecourse and using the interactive piece of entertainment to educate a young audience about the sport.
Created with sponsorship and marketing consultancy Brand Affair, which also developed the campaign, the concept will be rolled out at a number of racecourses across the summer months in 2020.
