Industry Shorts: Little Dot Studios, IOC
Little Dot Studios has announced the acquisition of production studio WING, marking it’s first ever takeover.
Majority-owned by All3Media, Little Dot has promised that more acquisitions will be announced shortly.
Founded in 2007 by husband and wife team Will and Tessa Ingham, WING has won multiple Sport Industry Awards and has created content for brands and sports governing bodies including the IOC, the America’s Cup, Formula 1, Coca-Cola, HUGO BOSS and Land Rover.
The IOC has said it will create an ‘Olympic Forest’ in Africa as part of the UN-backed Great Green Wall Project and its commitment to becoming a ‘climate positive’ organisation by 2030.
The decision – announced by the organisation’s Executive Board – builds on efforts to reduce its carbon footprint and to implement a lasting zero-carbon solution for future Games. The plan will see the IOC support communities in Africa’s Sahel region and will work towards the sustainable use of forests, rangelands and other natural resources in an attempt to mitigate and adapt to climate change.
The ICC says the 2019 Men’s Cricket World Cup generated a total economic impact of £350 million to the UK economy.
According to analysis carried out by The Sports Consultancy on behalf of the ICC, more than half a million bed nights were generated thanks to 650,000 out-of-town spectators (including 128,385 international ticket buyers), while the global cumulative audience for the event was 1.6 billion.
The analysis shows that London attracted the most direct economic impact – almost £65 million – while semi-final venues Manchester and Birmingham generated £36.3 million and £29.7 million respectively.
Extreme E has announced that QEV Technologies will launch a team to compete in the inaugural tournament, which will take place in 2021.
The Spanish electric mobility and motorsport R&D specialist is the fifth team to join the off-road motorsport championships and Extreme E says that QEV is in negotiations with Spanish Formula 1 hero Pedro de la Rosa to be its Team Principal for the project.
The EFL has announced that it is seeking independent advisors to provide strategic advice on its approach to a new international broadcast agreement.
The league’s current five-year agreement with Pitch International, which expires in the summer of 2022, sees matches from all League and Cup competitions overseen by the EFL broadcast in 177 territories worldwide and provides a guaranteed revenue of $160 million.
The league has now said that it is seeking to work with independent experts to ensure it maximises its value and exposure post-2022, with a view to having plans in place by 2021. It also says the role of the new advisors will be to provide research, analysis and evaluation to support the agreement of a strategic approach and possible tender process.
Ahead of International Women’s Day, ASICS has commissioned new research into ‘why women move’.
The sportswear company says that 61% of women are active in order to improve their mental wellbeing, with only 32% saying they would move to achieve personal goals.
However, ASICS also highlights that almost a third (32%) of women state that either body image or feeling self-conscious were the main barriers to physical exercise for women, while 27% said their most significant barrier to movement was exercising in public.
