Industry Shorts: London Marathon, Genius, Fuller’s

London Marathon Events (LME) have confirmed that the 2022 TCS London Marathon will take place on Sunday 2nd October.

The move will mean the landmark race will be held in October for the third successive year.

LME says that the TCS London Marathon will return to its traditional spring slot in 2023, on Sunday 23rd April.

Genius Sports has announced a definitive agreement to acquire creative performance platform Spirable. 

The platform aims to allow brands, agencies, and rights holders to create, automate and optimise personalized content, and uses live and contextual data and AI to distribute content across the major digital media channels.

Genius says the platform is ‘highly complementary’ to its existing media and advertising products, while Spirable’s customers will ‘broaden’ Genius’ global brand network.

Brewer Fuller’s has renewed its partnership with Special Olympics GB for a further 12 months, with both organisations committed to building on the ‘hugely successful’ existing partnership to help transform the lives of more people with an intellectual disability through sport. 

Special Olympics GB is the largest provider of year-round sports coaching and athletic competition in summer and winter sports for children and adults with intellectual disabilities. 

Fuller’s has been an Official Partner since 2018, and has raiseding funds including donations from promotional Children’s menu items and Ale & Pie tasting boards to donations from customers through Pennies charitable giving. 

The brewer says its ambition is to build on the successes of the past three years, building on its fundraising as part of its long-term view of becoming a ‘truly inclusive employer’ with a blueprint in place for the recruitment of people with an intellectual disability embedded across the Fuller’s estate.

The Professional Triathletes Organisation (PTO) and audience engagement network, Story10, which is owned by IMG’s SNTV, have agreed a partnership that will see Story10 distribute highlights, pre- and post-race reaction and venue profiling for The Collins Cup.

The event is th PTS’s inaugural flagship, event taking place on 28 August in Slovakia.

The partnership will see Story10 generate exposure and awareness of the Collins Cup, showcasing the ‘excitement, rivalry, and personalities’ of the sport to their global network of 1,200+ media outlets, across broadcast, digital and social. 

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