Industry Shorts: Lta, Extreme E, Special Olympics GB
The ITF will integrate the LTA’s Tennis for Kids programme to help get more children around the world into tennis as part of an agreement between the two organisations.
The global endorsement will see lesson plans and coaching materials from the LTA programme provided to ITF member National Associations, with curricula from the last three years of the programme also offered as part of the ITF’s Junior Tennis Initiative.
Tennis for Kids has inspired almost 100,000 children to pick up a racket in the UK, with over half of those continuing to play after attending. It was set up almost five years ago in the wake of Great Britain’s Davis Cup victory, and the LTA says it has now developed new lesson plans and coaching materials for a broader LTA Youth programme for 4-18 years olds which will be rolled out across the country early in 2021.
EY and Extreme E have entered into a new partnership in a bid to minimise the off-road electric racing series’ footprint and leave a positive climate legacy.
The partnership will see EY, which serves as the Official Adjudicator of the Sport Industry Awards, support Extreme E to minimise its environmental impact across its events, logistics and operations, by developing a ‘Social and Environmental Impact Assessment’ framework. READ MORE
Special Olympics GB has launched a new online auction campaign to raise money for the organisation.
The BID2GIVE online auction will see money-can’t-buy prizes, luxury items dna sporting memorabilia auctioned off via the Fundraising Auctions website between Tuesday 1st December and Sunday 13th December, with money raised going to help Special Olympics GB transform the lives of people with intellectual disabilities.
The auction sees a huge variety of prizes and offers made available from across the sporting landscape and beyond, including access to the 2021 Tour de France with EF Pro Cycling, including a VIP helicopter ride above the race and the chance to be embedded in the team car; a four-ball round with European Tour CEO Keith Pelley at Wentworth; Centre Court tickets at Wimbledon; and an Abbey Road 50th Anniversary Box Set which has been ‘uniquely personalised’ by Sir Paul McCartney.
Rangers will broadcast matches from the Hero Indian Super League on its Facebook page.
A new broadcast partnership between the pair will see the Scottish Premiership leaders live-stream selected matches to a UK audience.
The move comes on the back of Rangers’ strategic club partnership with Bengaluru FC and its deal with Indian broadcaster STAR Sports which screens Scottish football matches. The club also recently signed the first professional female player from India, Bala Devi, who plays for the Gers’ women’s side.
Tottenham Hotspur and England defender Eric Dier has become an ambassador for community group network Sported.
As an ambassador, Dier will support and promote Sported’s work in a private as well as public capacity, helping young people build self-esteem, and develop healthy relationships with their families and peers. READ MORE
LDN UTD has announced a new partnership with drinkable yogurt brand Yop from Yoplait, which will become the Title Sponsor of the Inter-Borough Yop Esports Championships, which were launched in partnership with the Mayor of London.
The event aims to give London’s teenagers the chance to develop skills that could make a difference for their future development, with Yop supporting the programme’s workshops which will provide participants with the broader skills for working in esports.
In partnership with Salford University, Staffordshire University London, University of East London, and Morley College Chelsea, in tandem with industry professionals from esports and traditional sports organisations including Fnatic, Gfinity, Blast, Manchester City FC and Leyton Orient Football Club, the initiative aims to give young people a background in video production, editing, social media management, and public speaking.
Employee wellbeing company Tictrac has partnered with The Athlete Media Group to bring Olympic athletes to its Employee Wellbeing Platform.
Through a weekly content series, entitled Empower Hour, employees using the platform will have exclusive access to a range of podcasts, videos, workouts and nutritional advice, all aimed at inspiring and encouraging them to start their own journey to better health and wellbeing.
10 British athletes – including Rugby World Cup winner Marlie Packer, double amputee Duncan Slater, and triathlete Sophie Coldwell – will share their stories of achievement, revealing how they are able to unlock willpower during challenging times, overcome hurdles with self-belief, and keep a positive mind, particularly during the pandemic.
Guild Esports has announced its entry into Fortnite with the signing of Nikolaj ‘Flikk’ Andreas.
Flikk, 17, is one of the young stars in the European Fortnite scene, having amassed over $100k in prize money earnings, and a large social media following.
