Industry Shorts: Man City, Brandnation
Manchester City has begun advertising for social influencers to promote the Etihad Stadium matchday experience in a bid to maintain attendances in the early stages of the Champions League.
The club says its group stage draw, with Atalanta, Shakhtar Donetsk, and Dinamo Zagreb, pits the team against three ‘relatively unknown’ sides and makes fans less likely to attend. As a workaround, the club has posted a request on influencer marketing platform Tribe to ask for Facebook and Instagram personalities to promote the club’s matchday experience in a bid to raise crowds.
Meanwhile, Etihad Airways has unveiled a new Boeing 787-9 Dreamliner decked in City branding. The plane will fly to multiple destinations around the world in the coming months.
Creative communications agency Brandnation has been appointed to run global brand communications for crowdfunded startup Slinger Bag ahead of its upcoming launch.
The brand has created a tennis ball launcher to allow players to practice hitting without the need for a partner. Having raised over $1m in a crowdfunding campaign, Slinger Bag will task Brandnation with increasing brand awareness among tennis fans. The agency will deliver an influencer marketing programme as well as amplifying the brand’s sponsored talent and social media.
The British Esports Association has published an esports guide for parents which aims to grow support for grassroots participation in the sport among children aged 12 and above.
The guide covers areas such as how to join a team, the career options available in esports and online safety and exercise guidelines for participants.
Sportradar has appointed Werner Becher as its new Managing Director of US Betting.
Becher, who was most recently CEO of online betting platform Interwetten, will be responsible for growth, development and execution of the Sportradar’s betting strategy in the fledgling US betting market.
Grassroots esports organisation LDN UTD will host a path to pro tryout event for gaming hopefuls on EA SPORTS’ FIFA series, with winners given the chance to join the organisation’s esports team and pursue a professional gaming career.
With brand ambassador P Money, LDN UTD will also host a charity five-a-side tournament to raise money and awareness for charity Street League.
