Industry Shorts: Man City, Cisco, R&A
Manchester City partner Cisco has unveiled a new campaign in support of the club.
The ‘Blue Moon’ campaign saw the brand team up with sports marketing agency Octagon and video production agency Milkmoney and the initiative features City fans around the world singing a version of the club anthem.
Celebrity fans such as Jason Manford and Ricky Hatton, women’s team stars Steph Houghton and Jill Scott, and men’s club legends Micah Richards and Joleon Lescott all starred alongside City fans in a video which was then shown to current first-teamers with the brand tracking their reactions to the fans’ message (above).
The R&A has enlisted Justin Rose and Graeme McDowell to launch the e-Open presented by Mastercard.
The pair, both ambassadors for the financial services company, will face off in a live exhibition match on Wednesday 12th August as part of the tournament, which will then run until the Grand Final on 8th September.
The showcase encounter between the two major champions will build up to the knockout rounds of the tournament, which saw qualifying rounds begin on 13th July. It will feature BBC Sport commentator Andrew Cotter describing the action, and will be made available on a livestream broadcast on The Open’s official YouTube channel. READ MORE
Heineken celebrated the Emirates Formula 1 70th Anniversary Grand Prix, by screening a socially distanced, non-alcoholic drive-in screening of the race for NHS workers at Mercedes-Benz World in Weybridge.
Specially designed to say thank you to frontline NHS staff for their efforts during the pandemic, the activation was hosted by Heineken 0.0% and formed part of F1’s Official Global Beer Partner’s When you Drink, Never Drive campaign.
The full-day experience brought together F1 fans from within the UK’s healthcare service and included a special welcome message from F1 legend and Heineken ambassador, David Coulthard as well as Mercedes-Benz World passenger rides.
A team of sport stars led by Martin Johnson will take part in a virtual Prudential RideLondon in aid of athlete post-career charity Switch the Play.
The England World Cup-winning captain will join his former Leicester Tigers teammate Leon Lloyd, World Champion triathlete Kate Strong, Paralympic and World Champion rower David Smith, former Northern Ireland footballer Paul McVeigh, and Wasps RFC’s Sarah Mitchelson on the 100 mile ride as part of RideLondon which will be held as a virtual event this year.
The Switch the Play team will take on their ride in Leicestershire and have decided to select the 100-mile ride which is the toughest of the four My Prudential RideLondon challenges set up by organisers as part of the virtual race.
The NBA has named Victor Williams as the CEO of NBA Africa, a newly-created role announced by NBA Commissioner Adam Silver.
Williams, who has spent the last five years as Executive Head of Corporate and Investment Banking (CIB), Africa Regions, Standard Bank Group, will be based in the league’s Johannesburg office and report to NBA Deputy Commissioner and Chief Operating Officer Mark Tatum.
He will oversee the league’s basketball and business development initiatives in Africa and will be responsible for continuing to grow the popularity of basketball and the NBA across the continent through grassroots development, media distribution and corporate partnerships.
Former England rugby pair James Haskell and Mike Tindall have launched a new podcast, The Good The Bad and The Rugby.
Fronted by Sky Sports presenter Alex Payne, and former professional rugby pair, the trio will build on their collaboration on the JOE Media House of Rugby podcast and YouTube show that attracted almost 200,000 listeners and viewers per week.
