Industry Shorts: Man City, Liverpool, PTO
Manchester City have announced a range of vegan items which will be available stadium wide, as well as a host of partnerships with local Manchester street food vendors who will serve food at the stadium.
The Premier League Champions have also introduced 100% recyclable and zero-plastic beer cups as well as ‘edible coffee cups’.
The cups can be eaten instead of being thrown away to minimise waste, however the club has confirmed that fans won’t have to eat the cups after use – and can dispose of them through the club’s compostable waste streams ‘if preferred’.
Meanwhile, Liverpool and Quorn have launched a similar initiative, unveiling a new pie for the club this season.
The ‘sustainable new half-time treat’ could cut over 100 tonnes of carbon emissions in just one game, according to the pair.
The club says the meat-free pie would save the figure if all spectators made the change, which is the equivalent of lighting up Anfield for 33 seasons.According to the club and its Official Sustainable Protein Partner, almost half (45%) of football fans have ‘experimented with a non-meat or flexitarian diet’, while 78% would change their diets to help the planet.
The Professional Triathletes Organisation (PTO) and Wahoo have agreed a deal that will see the fitness technology brand become the Official Transition Partner of the The Collins Cup in 2021.
The partnership centres around activation in the lead up to and during the event, with Wahoo products offered as prizes in the Collins Cup Fantasy Competition.
Lucky fans who correctly guess race match-up results will be given the chance to win a Wahoo KICKR, while Wahoo will own the Transition Area on race day and deliver consumer demonstrations. Wahoo KICKRs will also be available in the Zwift Training Zone during event week which will serve as a key training location for athletes to prepare for the competition
Birmingham 2022 has named mobile and modular energy solutions brand Aggreko as the Official Modular Energy Solutions Supporter for the Birmingham 2022 Commonwealth Games.
The brand will provide a modular energy solution that has sustainability and legacy at its core, with the launch of a number of community projects aimed to educate and leave a long-lasting legacy of the Games, improving opportunities and skills for those living and working in the area.
It will run educational events on sustainability, enhancing understanding of sustainable technology and the energy transition, as well as nurturing STEM skills in local schools and not for profit organisations. It will also apply its relevant experience from previous international sporting events, including 2019 FIFA Women’s World Cup and the 2019 Rugby World Cup to the 2022 Commonwealth Games.
Transport technology and micromobility manufacturer Helbiz has become the second team to officially enter the Electric Scooter Championship (eSC).
The intra-urban transportation company will field three riders when eSC hosts its first competitive events next year.
Both Helbiz and eSC say they are looking at ways to improve urban mobility, providing safe transport for all that creates a proactive environmental and social impact.
When it launches, the eSC will fill a new space in the sporting horizon, aiming to reach a new demographic through accessible top-level sport that is open to a hugely diverse range of professional athletes.
Rio Ferdinand has been unveiled as an investor in a new global payments provider, Sokin, which has announced its launch in the UK and Europe.
The fintech company is styled as the first payments platform to be based on subscriptions, and offers unlimited international currency exchange for £9.99 per month.
