Industry Shorts: Man United, The Ocean Race
Manchester United have announced a partnership with the Malta tourism board.
The Premier League club says it has a long-standing relationship with the country, with its Maltese Supporters’ Club having celebrated its 60th anniversary in February 2019.
The Red Devils will now enter into a formal partnership with Visit Malta, which will see the club promote the tourist board at Old Trafford home games and on digital, social and printed marketing materials. The Maltese Tourism Authority, meanwhile, will reserve travel offers for United fans.
The Ocean Race will host the first of its Ocean Race Summits this week, a series of events bringing together thought leaders from various different sectors in order to discuss ocean sustainability issues.
The rights holder, which won both the Cutting Edge Sport Award and the Social and Sustainable Development Award at the Sport Industry Awards 2019, will hold its first global ocean health conference in Genoa.
The Summits will build on the award-winning series from the last year, and will feature an Innovation Workshop to challenge industry leaders and experts to find new ways of working on a range of issues that “link their value chain with ocean pollution,” in order to solve the global problem.
Silverstone has become a founding member Oak View Group’s (OVG) International Venue Alliance, signing a two-year partnership with the investment and development company.
As part of the deal, the racing venue will look for naming rights partnership as well as other partnership revenue after it sealed a five-year contract to host the British Grand Prix. OVG will also bring its experience in the entertainment sector to look for other revenue-driving opportunities for Silverstone, including hosting festivals and music concerts.
Octagon and FRUKT have launched their Power of Play Report, a white paper exploring fan motivations and brand opportunities in esports in three European markets; the UK, Germany and Spain.
Analysing 1,500 esports fans across the three countries, the white paper looks to help brands and rights holders create connections with an esports audience, and may challenge some preconceptions surrounding the sport and its fans.
The report shows that 74% of the audience is by now an already-established one, having been watching esports for the last two to five years. Meanwhile, just 48% of the audience is under 24 years, while 32% are parents themselves and have dependents of their own.
