Industry Shorts: Nfl, Cinch, Heineken
The NFL has announced a new deal with UK online car marketplace cinch, which will become the Presenting Partner of the NFL London Games as well as Lead Partner of NFL UK from the start of the 2021 season.
The cinch brand will be displayed from endzone to endzone and beyond at the NFL’s London home base of the Tottenham Hotspur Stadium for the two sold-out NFL London Games in October.
Throughout the season, cinch branding will also appear across Sky Sports, where it will sponsor Sunday Night Football and Sky Sports NFL. The online car buying platform will also give Britain’s NFL fans the chance to attend Super Bowl XLVI in February 2022 as part of a new campaign. READ MORE
Heineken celebrated the return of Formula 1 to the Netherlands, enlisting Dutch superstar DJ TIËSTO to perform an exclusive 60-minute live set immediately after the Heineken Dutch Grand Prix podium celebrations on Sunday 5th September.
As well as those inside the grandstands at Zandvoort racetrack, fans at home tuned into a live stream of the performance featured on EDM streaming service Beatport, F1, and Red Bull Racing Honda Facebook channels as well as TIËSTO’s own Facebook and YouTube pages.
The stage for the performance was built onto the back of a Heineken 0.0 truck which started its journey from the pit lane straight after the podium ceremony – where Dutch driver Max Verstappen was crowned as the winner – and moved around the track, powered by sustainable biofuel, before stopping at turns 11 and 12 for TIËSTO to finish the performance.
Tom Daley has entered into the world of online content creation, launching a new Patreon membership to grant fans ‘exclusive access into his world’, sharing never before seen content, teasing early access to YouTube videos, and broadcasting regular livestreams.
The Olympic diving gold medallist says the platform will enable him to showcase his passions outside of the pool and enable him to connect with his supporters on a more personal level than ever before. His core community can expect to get to know more about fitness, cooking, knitting, and more — as well as enjoying exclusive access and the opportunity to hang out with the star on his Patreon-only livestreams.
A South American World Cup qualifier between Brazil and Argentina was abandoned just after kick-off on Sunday night when Brazilian officials came out to stop the game.
The country’s health officials allege that three Argentinian players on the pitch – and a further member of the squad – broke quarantine rules upon arrival into the country and were therefore ineligible to play.
Brazil’s health authorities had previously said four of Argentina’s English-based Premier League players Argentina had to quarantine upon arrival in the country.
