Industry Shorts: Nike, Mcfc, Revolution, Verity
Manchester City and Nike are celebrating six years of partnership by releasing a new shirt that pays homage to some of City’s best-loved Nike kits.
The limited-edition “mashup” jersey brings together nine fan favourites and blends them into a new design, which is to be made available for fans to buy.
Among the kits is the home shirt from City’s centurion season in 2017/18 in which the club broke the Premier League record points tally, and the third shirt from the domestic double-winning campaign in 2013/14.
The celebration jersey will make its pitch debut as the pre-match warm-up top for City players in this week’s Premier League game at Fulham, and worn for the remaining fixtures of this season.
City player Phil Foden commented: “It’s great because the fans will be able to point out the jerseys and relive the memories created in them.
“My personal favourite is the home jersey from last season. I made my debut wearing that, so it means a lot me.”
FIFA (gaming) fans will also be able to select the jersey as a kit choice in FIFA Ultimate Team from mid-April.
The individually numbered (1 to 6,000) Nike x Manchester City celebration jersey will be available for purchase next month from the club’s online store.
Welcome to Yorkshire has confirmed that its chief executive Sir Gary Verity is to leave the organisation “on health grounds” after 10 years in charge.
Verity, who was investigated over concerns related to staff treatement and expenses, was an influential figure within cycling, having instigated the now annual Tour de Yorkshire race and played a key role in securing the rights to host the UCI Road Cycling World Championships which will be staged in Yorkshire in September.
The 54-year-old joined the tourism body in October 2008, and first rose to public prominence when he brought the Tour de France to Yorkshire in 2014.
Sports marketing agency rEvolution has announced two key hires in its London office. Nathalie de Regt will join as Business Director of Research, and George Gilmore as Business Director.
De Regt will be responsible for building rEvolution’s research business among international sponsor brands and rights holders. She brings 15 years’ experience in sports marketing, research and consulting for companies including KORE Software and IMG.
Gilmore will join rEvolution’s business development team, with particular focus on growing the agency’s client roster in the European and Asian sports and sponsorship markets. For the past 10 years, Gilmore has led business development for large-scale agencies, including Synergy (now ENGINE Sport).
The appointments follow Chicago-based rEvolution’s acquisition of London’s Revolution Sports Marketing last year.
