Industry Shorts: Norwich City, Rlwc2021, London Marathon

Norwich City have agreed a new partnership with make-up brand War Paint for Men, which will become the Championship club’s back of shorts and warm-up wear partner.

The club says the partnership will be aimed at promoting mental wellbeing, and will bid to break the stigma of make-up being exclusively for women.

Organisers of the Rugby League World Cup 2021 have appointed Glory Days as the International Fan Travel Experiences Provider for the tournament.

The Edinburgh-based company will work with approved international agents around the world to provide a range of experiences for travelling fans.

It will also provide a direct to consumer retail programme, with a particular focus on emerging nations, and will support the tournament’s ambition to be the most fan-focused Rugby League World Cup ever.

The London Marathon has confirmed that the distance’s two fastest runners in history, Eliud Kipchoge and Keninisa Bekele, will face off in the elite-only race taking place on 4th October, while world record-holder Bridget Kosgei will feature in the women’s race.

London Marathon Events had previously announced that the annual race will go ahead in 2020, but will take place around a closed loop in London’s St James’s Park.

Organisers have also confirmed that British record holder Mo Farah will take part in the event as a pacemaker.

Championship side Reading have announced financial technology firm and digital wallet specialist Rapidz as back of shirt partner.

As part of the partnership, the Rapidz logo will appear on the back of the club’s men’s and women’s team’s shirts. That will run in tandem with pitchside advertising at the Madejski Stadium and branding on interview backdrops, as well as presence across the club’s digital and social media platforms.