Industry Shorts: Rlwc 2021, Sport Industry Spotlight
The Rugby League World Cup 2021 (RLWC2021) has unveiled its brand identity on the 500 days to go milestone.
Celebrating the ‘Power of Together’, organisers say the symbol chimes with the tournament’s goal of connecting the sport with a universal audience.
Organisers say the refreshed brand symbol – the cup – is a natural progression from the previous tournament identity, and is created from red, orange and yellow ribbons representing the men’s, women’s and wheelchair tournaments respectively.
The tournament organisers have also released their latest tender for tournament accreditation, volunteer and workforce management systems, launching a series of tenders on its procurement portal.
Today’s Sport Industry Spotlight: Sport Event Coverage (Wednesday 10th June 2020, 15:00 BST) will see some of the industry’s experts share their insight on achieving the most cut-through with the public.
Join Adrian Bevington, Former Director of Communications, The FA; Anouk Mertens, Chief Operating Officer, Eleven Sports; Lawrence Duffy, Managing Director, Aurora Media Worldwide; and host Alex Coulson, Managing Director, Sport Industry Group, to talk all things broadcasting, behind-the-scenes content, rich editorial, and what it takes to get eyeballs on all that sport has to offer.
Click here to find out more and to secure your spots.
Birmingham 2022 has announced its Inclusive Games Standard – or BIG Standard – which it hopes will become a blueprint for future editions of the Commonwealth Games, as well as events held across the West Midlands.
Organisers say the BIG Standard creates a new set of practical guidelines to be introduced across the Games, and will make improvements in areas such as wheelchair bays and accessible seating, specifications for accessible rooms in the athletes’ accommodation, and the provision of accessible and changing rooms and toilets.
Former Beko Head of Partnerships and Brand PR George Mead has joined esports organisation Fnatic as Interim Partnerships Director.
Mead, who spent seven years at Beko, worked on campaigns such as the brand’s Eat Like a Pro campaign with FC Barcelona, which won the Individual or Team Partnership Award at the Sport Industry Awards 2019.
The BBC will broadcast every race of the W Series Esports League across its digital platforms as part of a new partnership between the pair.
The series, which aims to provide racing and exposure to female drivers and sim racers, was launched in partnership with Logitech G, Beyond Entertainment, iRacing and Whisper, and will see female racers compete on simulations of iconic circuits such as Brands Hatch, the Nurburgring and Spa-Francorchamps.
Three races of varying lengths and durations will be run at each of the 10 circuits across each 90-minute broadcast on BBC iPlayer, BBC Red Button and BBC Sport website.
Eurosport has renewed its media partnership with series promoter and rights holder MotorSport Vision Racing (MSVR) which will see it retain broadcast rights to the Bennetts British Superbike Championship for another seven years.
The new deal will come into effect from 2021, and will see the broadcaster screen the action 54 territories and countries in Europe, Asia-Pacific, and the Middle East and Northern Africa regions.
The broadcaster has held rights to the British Superbikes Championships since 2008, and will screen the 2020 season, which is provisionally scheduled to start on 7-9 August at Donington Park.
