Industry Shorts: Rlwc2021, Whisper, LTA
The Rugby League World Cup 2021 (RLWC2021) has announced Selco Builders Warehouse as an Official Tournament Partner.
As part of the deal, the brand will gain marketing rights for the tournament, including tickets, brand exposure at all matches, and digital and social content.
It will also create an exclusive Selco Builders Warehouse Award for the tournament, and will gain access to players who will make appearances for in-branch events. The builders merchants has 70 branches across the UK, while the business was founded in 1895 – the year Rugby League was formed.
Film production company Whisper has appointed Alexandra Willis to its Advisory Board.
Willis, who will become the Communications and Marketing Director, the AELTC after this year’s Championships, will sit alongside former All-Black Captain Sean Fitzpatrick, cricket legend Michael Vaughan, and former British and Irish Lion, Ugo Monye on the Board. She is currently the AELTC’s Head of Communications, Content and Digital.
According to Whisper, she will feed into the companies ‘growing digital remit’, which includes delivering content and services to enhance its broadcast/SVOD offering, as well operating as a standalone multi-platform provider for major events and clients, such as World Rugby.
Alongside her role at Wimbledon, Willis will support Whisper this summer across its work at the rescheduled Paralympic Games, and the Formula 1 British Grand Prix, as well as its international cricket work.
The LTA has announced media coverage for its programme grass court events, which is set to take place in front of reduced capacity crowds this summer.
British audiences will be able to follow tournaments on Amazon Prime and the BBC, as well as on LTA digital and social channels, including TikTok channel – which recently broadcast a Billie Jean King Cup match involving Great Britain.
This package will also mean that all of this summer’s grass court events will be available free-to-air, with both the Viking Open at Nottingham, and the Viking Classic at Birmingham on the BBC’s Red Button and the LTA’s own channels, while the cinch Championships at The Queen’s Club and the Viking International at Eastbourne will be available on both the BBC and Amazon Prime.
BT Sport has renewed its deal as the exclusive broadcaster of Ligue 1 Uber Eats until 2024.
The broadcaster has agreed a deal with beIN MEDIA GROUP, the global sports and entertainment network which holds global broadcast rights to Ligue 1 Uber Eats.
The broadcaster’s coverage will also include the annual Trophée des Champions – which sees the Ligue 1 champions take on the winners of the Coupe de France – as well as a range of programming covering the top flight division.
It will also screen the Ligue 1 Uber Eats promotion/relegation play-off matches at the end of each season, which sees the third-from-bottom side in Ligue 1 take on the Ligue 2 play-off winners for a spot in the next season’s top flight.
West Ham United and the London Stadium have announced a new multi-year partnership extension with Heineken, which will remain the Official Beer and Cider Partner of the Premier League side.
The new deal will see Heineken continue to provide beer and cider – including Heineken, Amstel, Birra Moretti and Strongbow – to the stadium across all events, including West Ham matchdays.
The three parties will add bespoke bar installations, as well as a wider range of beer and cider as part of the deal, which will also give Heineken visibility across the club’s digital channels and LED perimeter advertising boards.
