Roc Nation Sports International has announced that Aston Villa and England defender Tyrone Mings has joined its stable of athletes.
The defender is the latest addition to the agency’s growing business portfolio in European football, which already includes the likes of Kevin De Bruyne, Romelu Lukaku, and Axel Witsel.
Roc Nation Sports International President, Michael Yormark, spoke about the agency’s approach to brand partnerships, in a recent Sport Industry Spotlight session.
Ahead of its proposed return to play, La Liga is making LaLigaTV free to Sky TV Customers throughout the month of June.
The league, which is currently postponed, has proposed Thursday 11th June as its preferred return date, with the Seville derby between Real Betis and Sevilla pencilled in to be the first match back.
Sky customers will get access to the live matches via the league’s UK broadcast partner Premier Sports’ Premier Player app, as well as the extra content provided by the LaLigaTV platform.
Media and live scores company, LiveScore, has partnered with StreamAMG to add live streaming to its offering for the first time.
The company will offer live matches and on demand content from major clubs and media outlets on the service, which it says reaches 56 million fans across 200 territories.
Manchester City Women midfielder Caroline Weir has become a global ambassador for Girls United with the aim of helping create more opportunities for girls to get involved with football.
The organisation, which runs a number clubs and coaching programmes to empower girls in communities around the world, will work with Weir to increase the visibility of the women’s game, inspire young players, and play an active role in developing Girls United’s coaching methodology.
Citrus fruit brand Jaffa has extended its partnership as the Official Fruit Partner of British Canoeing until 31st December 2021.
The 18-month deal is a continuation of the commercial partnership between the pair, when Jaffa were appointed as principal partner for the 2019 ICF Canoe Slalom World Cup and 2020 ECA Canoe Slalom European Championships.
The deal sees the pair’s partnership last until after the Olympic Games in Tokyo, which is now scheduled to take place in the summer of 2021.
